When it comes to hair styling tools, there’s one name that pops up in everyone’s mind- Paul Mitchell. A brand that has been producing professional hair care products and styling tools since 1980. The story behind the brand’s formation is quite interesting. A hairstylist who understood the need for good hair styling tools and a fired Entry-level hair care employee took out a loan of seven hundred dollars to launch three hair styling products. The…

Versed is a skincare and cosmetics brand. It sells a variety of products ranging from skincare to beauty enhancement. According to the brand officials, it is an entirely cruelty-free brand. Since its inauguration, not a single animal has been harmed. All the manufactured products contain the proven formula so that animals don’t become subject to exploitation. However, the brand has, again and again, addressed itself as a cruelty-free brand. Besides this, Versed is a cruelty-free…

Paula’s Choice is a USA-based beauty brand. It was founded by Paula Begoun. It is one of the world’s first online beauty brands. Paula’s Choice is a globally trusted brand and it has been consumers’ favorite for decades. People have been using the products of this brand for years and naturally trust it with their skins. However, do you know whether Paula’s choice is cruelty-free and vegan or not? Let’s find out if Paula’s is…

Simple Skincare brand isn’t only kind to skin, but it’s also kind to the animals as well. The brand claims to be cruelty free as it doesn’t test any of its products on animals. They pride themselves on producing products that are safe for humans and can be developed using non-animal ingredients. In a world filled with cruelty, it is refreshing to hear that big skincare companies, like Simple, refuse animal testing! However, according to…

In the world of prevalent beauty and cosmetic brands, Origins is a leading name. The company is known for manufacturing natural beauty products that include makeup, skin support, and bath-related items. Originated in the US in 1990, the company is a brainchild of Leonard Lauder, from the uber-popular Estee Lauder group. Since more and more people are turning towards cruelty-free products, people have now started wondering if Origins also holds this status or not. If…

Some beauty products are not cruelty-free, which means that animal testing is a part of the brand’s development process. There are thousands of makeup brands out there, but only a handful of beauty brands are truly cruelty-free. I love trying out new beauty brands. When I found out about Wishful, I was really excited to try it out because it just sounded so different from anything else I’d ever tried. The thing I like the…

The brand name sounds familiar, right? Well, in case you ever fancied listening to pop music, the name Ariana Grande must have popped up in front of your eyes for sure. Yup, you guessed right. This very brand has been created by and named after our beloved Ariana Grande. This multi-talented woman (singer and beauty entrepreneur) has a weak spot for beauty products; just like any other typical woman. However, Ariana took it one step…

For more than your appearance depends on how well you take care of your skin. Your skin, as your largest organ, is critical to your overall health. If you look after it, it will take care of you. Taking care of your skin on a regular basis is well worth the time and effort. Skin care is important for a variety of reasons. Firstly, it keeps your skin beautiful and healthy. You shed skin cells…

Unfortunately, Tom Ford is not cruelty-free! The news that your favorite makeup and perfume brand isn’t cruelty-free is definitely sad, but it’s true. Tom Ford is a very popular brand. I’m pretty sure you must’ve heard about it! It has established its name in the world of luxury brands. It manufactures high-end makeup, perfumes, and many other products. Luxury products do have their own charm. However, the environment is always a concern when buying products…

Formulyst is a skincare care brand that is driven strongly by research. The company believes in making skincare products that are highly potent and efficacious. Formulyst has gathered loyal customers by targeting the biggest concern faced by human beings- aging. Let’s face it no one wants to grow old. No one likes sagging, wrinkly skin that is enough to give away your age. The skincare brand understands the pain and developed a wide range of…