Some beauty products are not cruelty-free, which means that animal testing is a part of the brand’s development process. There are thousands of makeup brands out there, but only a handful of beauty brands are truly cruelty-free. 

I love trying out new beauty brands. When I found out about Wishful, I was really excited to try it out because it just sounded so different from anything else I’d ever tried. 

The thing I like the most is that they don’t test on animals, which is something I love to see because as a huge animal lover I believe animals have feelings too.

For time-tested formulas and techniques, models like wishful beauty demonstrate animal testing is not always necessary.

What is Wishful and Who is the Parent Company?

Wishful is a brand new line of skincare products formulated by Huda Kattan herself.  

Huda Kattan (aka Huda Beauty) is the founder of Wishful, as well as many other beauty brands such as Huda Beauty, FauxFilter, and RoseGold Cosmetics. 

Wishful was Formulated in South Korea and made for all skin types. It’s a collection of gentle, but effective skincare products that will help you achieve glowing skin.

The range includes facial masks, serums, moisturizers, cleansers, and more. 

Is wishful cruelty-free?

Wishful Beauty is a cruelty-free brand that does not test on animals. The brand features an in-house line of natural beauty products, including makeup, skincare, haircare, and body care. The company offers several vegan options as well as cruelty-free makeup brushes and tools.

The company has a very strict policy against animal testing, and they use only ingredients that have not been subjected to any kind of animal test by their manufacturers or suppliers.

As much as possible, the company also uses eco-friendly packaging for its products. As well as the fact that Wishful Beauty’s products are cruelty-free, the products also contain no parabens, sulfates or phthalates.

According to Huda beauty’s official website, Huda Beauty and its brands are cruelty-free. 

None of the products are tested on animals and they follow strict guidelines to make sure that the ingredients used in their products are not tested on animals.

Does Wishful By Huda Beauty sell in China?

Wishful is committed to not selling its products in mainland China. This decision was made in order to avoid testing on animals, which is a requirement for all cosmetics sold in China.

Although they do not currently sell their products in retail stores in mainland China, they have confirmed that they have no plans to do so.

Is it vegan-friendly?

Wishful offers high-quality products for women, but some of its products are not suitable for vegans.

This is because some of their products contain ingredients like carmine, which is derived from beetles. 

The good news is that there are still some products from this brand that you can use if you’re a vegan. These include their liquid lipsticks, eyeliners, blushes, and eyeshadow palettes. 

Some products that are suitable for vegans include:

  • Liquid Matte Lipstick in shade “Seduction” (all colors are vegan)
  • Liquid Matte Lipstick in shade “Faux” (all colors are vegan)

Now you can purchase vegan products on the Huda Beauty website. If you wish to find out which products are vegan, make sure to check this page on the company’s website. Each vegan product will also be clearly marked as vegan.

Is Wishful certified cruelty-free by any organizations?

The Wishful doesn’t have any certifications from any organizations.

Is it ethical?

In addition to being vegan-friendly, Wishful by Huda Beauty follows a strict policy against animal testing in their business practices.

According to their statement: Yes, Wishful is not only vegan and cruelty-free, but we also strive to be fair trade. 

We work hard to make sure that the products we use are processed in a way that is sustainable, environmentally friendly, and humane.

In order to make sure the products are cruelty-free, they do not use animal products in any of their formulas in order to ensure they are as effective as possible.

In addition, all the packaging is recyclable and biodegradable—they don’t want any part of the production or packaging process contributing to the environmental damage that’s already happening at an alarming rate.


As a brand some companies will have to review their policy, is it something they will do? As a consumer, you should know exactly what you are buying. 99% vegan products certainly should not be mislabeled as anything otherwise, but it’s tricky with brands that don’t fit the norm.

Ultimately, we think it’s important to do your own research on the brands you buy from. There’s no guarantee that any brand has gone through these ethical practices. However, if a company doesn’t make it obvious that they have these policies, they may not take the time or effort to uphold them. 

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