Simple Skincare brand isn’t only kind to skin, but it’s also kind to the animals as well. The brand claims to be cruelty free as it doesn’t test any of its products on animals.
They pride themselves on producing products that are safe for humans and can be developed using non-animal ingredients.
In a world filled with cruelty, it is refreshing to hear that big skincare companies, like Simple, refuse animal testing! However, according to a few sources, whether the brand is actually cruelty free or not is up for debate!
Is Simple really Cruelty-Free?
Environmentalists claim that the company hasn’t provided enough information to make it clear whether their products are 100% cruelty free and if they contain any animal byproducts or not.
The brand Simple Skincare was acquired by Unilever as a parent company in 2011. Unilever is known to be a large company that tests on animals. This makes Simple Skincare’s above statement quite doubtful.
How can they be cruelty free, when their parent company isn’t? Simple goes on to answer this question by claiming that its parent company, Unilever, has announced its support for non-animal testing approaches.
However, it should be noted that many people do not believe a brand is cruelty free if they’re associated with companies or suppliers which are known for testing on animals.
In this case, the company is Unilever. Therefore, many refuse to accept Simple Skincare as a brand that is cruelty free even though their products are.
An indicator that Simple is cruelty free is that the company originated and operates in Europe. Europe has always been ahead of time as animal testing was completely banned here in 2013.
Although Simple Skincare is a Europe-based brand, they have now started expanding geographically outside of Europe.
They go on to provide assurance that they will continue to support a global ban on animal testing in every country where they deploy their brand.
They also claim that Unilever supports this decision and is actively announcing a support call for this global ban on animal testing, similar to the European ban that exists.
While this is great news, customers are ready to leave the brand if they find out that Simple Skincare has started selling products in countries like mainland China, where animal testing is a requirement by law.
Brands that don’t want to be a part of animal testing often avoid the China market!
Moreover, another reassuring news is that Simple Skincare is also certified by PETA to be cruelty free! They claim that they don’t test on animals anywhere in the world.
PETA stands for “People for the Ethical Treatment of Animals”. This organization conducts research in different industries, such as clothing, food, skincare, and beauty. It exposes animal cruelty.
Although it’s great that they’re PETA certified, involving a third party such as the Leaping Bunny association, which is known to be strict and reliable, is a good idea.
This would give the extra assurance that everyone needs!
Is it Vegan Friendly?
While they do offer many vegan products, the brand might not be 100% vegan.
This is because they claim that some of their products contain beeswax as an ingredient. Beeswax can pose a lot of benefits for your skin, however, it’s not vegan as it’s an animal-derived product.
Simple, although assures their customers that only a very small number of products contain this element.
The brand has a great range of vegan products which continue to expand. It’s proud in manufacturing items that are “Kind to Skin” as well as the environment.
Their products also don’t contain Lanolin, which is a key ingredient in other skincare brands. While many companies claim to be vegan, their products are made using this animal-derived ingredient.
Some of their most popular skincare products include:
- Kind to Skin Hydrating Light Moisturizer
- Kind to Skin Eye Make-up Remover
- Hydrating Cleansing Oil
Is it Ethical?
Simple takes pride in establishing itself as an ethical brand. They claim to use non-animal approaches to ensure that their products are safe for humans.
Not only that, but simple skincare has also gone eco-friendly. They claim to use steel or paper straws and have swapped their single use containers for KeepCups and Tupperware.
As the brand is cruelty free, they’re also considered ethical. They don’t even distribute their cosmetics in countries where animal testing is required by law.
Moreover, simple is also an extremely sustainable brand. They’re committed towards sourcing sustainable ingredients as well as sustainable packaging.
For instance, they claim that their Palm Oil and other agricultural raw materials are sourced sustainably by Unilever.
As a company, they have 100% commitment to sourcing paper and board which are made from recycled fiber, in a sustainable manner.
A brand can only be ethical, if it’s sustainable and contributes to the betterment of the environment. Therefore, Simple ticks all the boxes!
In conclusion, simple skincare is an amazing brand that is committed to being kinder to both, our planet and your skin. They believe that the planet has a delicate ecosystem that needs to be looked after.
The brand has started using recycled and biodegradable materials for their products and packaging. This makes it more sustainable.
They’re also determined to be as green as possible! They have proudly established themselves as a very eco-friendly brand.
Moreover, with so many skincare brands popping up every day, it’s hard to find cruelty free ones. Simple Skincare assures its customers that it’s 100% cruelty free and that most of its products are also 100% vegan. One can now easily shop high-end skincare products without ever being worried about hurting their skin or the environment.
Their products don’t contain any artificial perfumes which can cause irritation to skin. Nor do they contain any artificial colorings, alcohol, or harsh chemicals. They’re also paraben-free.
They view being kind to the planet as an important part and manufacture products which leave behind a kind footprint.