Who doesn’t want to smell good, right? When the summers hit you hard, sweating and smelly armpits become a significant problem for most people. Thus, what can they do to avoid it? Get their hands on the best fragrances from So…?! From shower gels to perfumes, the brand has everything laid out so you can smell fresh and pleasant every time! So…? was established in 1994, and since then, the brand has been able to…

Are you looking to know whether your favorite brand Down Under Naturals, is cruelty-free? Fortunately, you are at the right place. Down Under Naturals is a 100% cruelty-free brand. Personal care is something that is never out of fashion. In fact, caring for oneself keeps you healthy, young, and dapper. But simultaneously, the consumer has to be aware of the brand’s practices he drools over. Even today, many companies practice cruelty towards animals through their…

Don’t worry about makeup freaks; your favorite brand Quo Beauty is 100% cruelty-free. We live in a free world today. But are humans only entitled to be living freely? No, other living beings should also be allowed to live freely. But, in the quest to deliver premium products, most brands practice animal testing of these products. Consequently, animals face life-endangering circumstances. Luckily, today’s literate user does not only want quality. He also has another perspective…

Decléor was founded in 1974 by its parent company L’Oréal with an aromatherapist and a facialist’s pioneering vision. Essential oils, they claim, are the ideal skincare components, and are capable of bringing beauty, health, and wellness together through their unique therapeutic capabilities on the skin and throughout the body. As per L’Oréal’s website, Decléor expands medical beauty’s borders into physiological, mental, and emotional well-being. Decléor is really the essential oils beauty specialist, backed by research…

Kipling is a Belgian brand that has been around since 1987 and it was the most popular brand in the 90s known for its crinkle nylon fabric. It is also famous for its adorable monkey key chains. However, is the brand completely vegan and cruelty-free? let’s find out. Is Kipling a Vegan-Friendly Brand or not? Kipling has a wide range of vegan products but it is not completely vegan. The Kipling is known for using…

It’s a Korean make-up brand that has made its way to New York and London in no time. The reason behind the company’s sudden popularity is its unique and artistic style. Since the brand targets a young audience (16-25 years), they design their products accordingly. Their packaging is artistic and cheeky, hence the reason why they catch every teenager’s eyes. Their cute packaging may have upped their game in the competitive market but that’s not…

Ever-increasing demands for products to nourish skin and overall body have taken the market by surprise in recent decades. Exponential growth has been observed in the trade of cosmetics. The invention of social media platforms did nothing but added salt to injury, by insinuating a sense of complexity among people for their skin. No wonder, the results people have experienced by applying such developments are of immense value. But there are reservations that every now…

The Brand Earth To Skin sells Skincare and beauty products. According to the brand, the ingredients used in the products are entirely natural. Ingredients obtained from Earth and Earth’s crust help manufacture these products to provide consumers with absolute clean beauty and radiance. However, as per the brand, none of the ingredients used in manufacturing products are obtained from animal sources. Earth to Skin claims that all the products are cruelty-free and eco-friendly. Assuming the…

Yonka is a family-owned French brand that started its business in 1954. From the beginning, the company had only one vision. To create products that would not only attract people for how they look but also for their effectiveness. In the market, Yonka proved itself to be as unique as its name by becoming the pioneer of phytho-therapy. Their constant research and eagerness to develop the best skincare products’ led to the discovery of Quintessence.…

According to the brand, the answer to this question is simply no. Formula 10.0.6 doesn’t indulge in cruelty and doesn’t want others to do so. A brand selling skincare products across the globe and still claims to be a cruelty-free brand sounds too good to be true. Most other brands similar to this are openly involved in animal testing. However, in the FAQs section of formula 10.0.6 official website, the officials have answered being involved…