Who doesn’t want to smell good, right? When the summers hit you hard, sweating and smelly armpits become a significant problem for most people.

Thus, what can they do to avoid it? Get their hands on the best fragrances from So…?!

From shower gels to perfumes, the brand has everything laid out so you can smell fresh and pleasant every time!

So…? was established in 1994, and since then, the brand has been able to position itself as one of the top perfumes, bath, and body labels out there.

BUT, once So…? made a name for itself, it went through strict scrutiny, questioning its practices and values.

People never stopped asking whether the brand is cruelty-free? Is it vegan-friendly? Does it follow ethical conduct? Is it involved in illegal practices?

Because people love So…? for its quality and convenience, they have every right to know how the products are made. Moreover, if any innocent being was hurt in the way.

Are you curious to know too? Let’s get some answers right away!

Is It Vegan?

Are you a So…? fan who’s worried about their products not being vegan-friendly? Then our friend, you are in for a surprise!

According to the brand, its products are 100% vegan, which means they do not use ingredients from animals or insects.

But how can gels and body lotions be free of animal-acquired milk and honey?

Fortunately, the company clearly states to use mineral and vegetable-derived ingredients that promise to be effective yet genuinely vegan.

Is “So…?” Cruelty-free?

Most companies that have been a part of the skin-care and makeup industry are known to conduct extensive experimentation on animals to ensure the competency of their products.

Hence, because hundreds of animals are harmed during the process, most countries have now banned the practices, considering them illegal and punishable.

Thus, a few companies either directly or indirectly conduct animal testing to date and so can easily be labeled as non-cruelty-free.

But is So…? also one of them?

Fortunately, not! This company firmly believes that everyone has the right to live, whether humans or animals.

And so, they have given up on animal testing or using animal-based ingredients from the very beginning.

Instead, So…? has found great alternative testing methods that ensure the competency of their products without harming any being in the way.

Moreover, the brand makes sure to use entirely vegetable and mineral-based ingredients, hence keeping their vegan fans happy and satisfied.

Is it Ethical?

Since, So…? is a cruelty-free and vegan-friendly brand, there is no questioning its high morals, values, and ethical conduct.

The brand neither uses animals or insect-derived ingredients in their products nor do they conduct testing on animals.

Moreover, they make sure to use packaging like bottles, jars, etc. that are made solely from mineral-based or vegetable-based ingredients.

Thus, from top to bottom, from inch to inch, So…? has proven to be completely ethical in its practices.

Is So…? Involved with Suppliers or Parties that Conduct Animal Testing?

So…? makes sure to neither directly nor indirectly support/conduct animal testing.

Because either way, the company will then be answerable to the public for its conduct and values, losing a considerable chunk of its clientele.

For this reason, only, they’ve made sure not to be involved with suppliers or third parties that still test on animals.

Is the Parent Company, if any, Also Cruelty-free and Vegan-friendly?

So…? is a sole proprietorship, yet not much is known about the “brain” behind it.

The company has come out clean regarding its ethical practices and processes.

The brand is a proud follower of no-animal testing and vegan products, making it a popular choice amongst people most concerned about animal rights.

Is So…? a Part of Any Animal-right Societies?

Although the company has never clearly mentioned being part of any such societies or having certifications from PETA or related organizations, it proves to be a cruelty-free brand through its practices.

But let’s hope it becomes a proud part of any such society so that no one has the slightest doubt left in their hearts about their favorite brand.

Smell Great Without Worries

Finding brands, especially bath and body companies, that are vegan-friendly and cruelty-free is nothing less of a challenge.

For most companies, humungous profits and boosting sales are what all matter, even if it means hurting innocent animals and insects.

As much as this may sound horrible, there are a few great brands like So…? that offer excellent products and are 100% cruelty-free, ethical, and vegan-friendly.

So, if you’ve been in a desperate search for one such company that doesn’t compromise on its quality, is affordable, and, yes, ethical, So…? by far, we promise it is your best choice!

Since So…? has a huge range of body lotions, shower gels and what not, finding one for your skin-type won’t be difficult!

Write A Comment