Sustainable beauty is a concept that goes beyond just the surface of our skin. It is a movement that emphasizes the importance of ethical and environmentally conscious beauty products. By using plant-based, natural ingredients and eco-friendly packaging, sustainable beauty brands are paving the way for a cleaner and more responsible beauty industry.
For those seeking natural and eco-friendly beauty products, there are a variety of options to choose from. Sustainable Jungle independently researches and recommends brands that prioritize sustainability and transparency. From face serums to balms, these brands are not only good for our bodies, but also for the planet and all beings that call it home.
Ethical Beauty Brands We Love
When it comes to sustainable beauty, there are plenty of ethical brands to choose from. Here are some of our top picks:
1. Meow Meow Tweet
Meow Meow Tweet offers a range of handmade, vegan, and certified cruelty-free beauty products made from organic and non-GMO ingredients. Their products include natural deodorant, body care, and hair care products, all made using raw plant butters, cold-pressed natural oils, and in-house herbal extractions. Their All Over Lotion, for instance, contains aloe and rose water to balance pH and provide sensitive-skin-friendly moisturization. All of their sustainable products are vegan, Leaping Bunny certified cruelty-free, and palm-oil free. The company also uses compostable paper, recyclable metal, or glass for packaging, and donates to various environmental, social justice, and animal justice organizations.
2. ĀTHR Beauty
ĀTHR Beauty is a relatively new sustainable beauty brand based in Tuscan, Arizona, that uses desert-derived ingredients and crystal infusions for its unique range of sustainable cosmetics. Their plant-based formulas are free from over 3000 banned harmful chemicals and synthetic ingredients, and their products include mascara made with crushed black diamonds, crystal-infused eyeshadow palettes, and lip stains made with organic cactus flower extract. The Rose Quartz Crystal Gemstone Palette features ten desert-inspired shades made from moringa seed oil, organic shea butter, organic cocoa butter, and rose quartz. They’re moving towards sustainable beauty packaging with the first zero waste palettes for their eyeshadow. All products are vegan and cruelty-free, as certified by PETA and Leaping Bunny. The company is also a member of 1% for the Planet and each product is linked with a different charity.
3. EcoRoots
EcoRoots is a Colorado-based store that offers a range of bath and beauty products, including soap bars, razors, lip balm, lotion bars, facial cream, masks, and moisturizers. Their nourishing Rosehip Facial Cream, for instance, is made with organic coconut oil, rosehip seed oil, and hibiscus extract, meaning it’s high in antioxidants and vitamin C for a sustainable skin glow. All products are cruelty-free, vegan, and non-toxic, though some products (like the aforementioned organic face cream) contain palm oil derivatives. Packaging is either cardboard or glass jars with aluminum lids, and all orders are shipped plastic-free. EcoRoots also gives back via its 1% for the Planet membership.
4. Fat and the Moon
Fat and the Moon is a women-owned zero waste beauty brand that makes all its products in-house using (mostly) organic and ethically harvested ingredients. Their products include face and body lotion, face masks, exfoliating paste, eye coal, highlighter cream, lip balm, and much more, all made in small batches from nourishing plant-based ingredients. Their Aloe Face And Body Lotion, for instance, is an unscented, soothing, and hydrating lotion that gently nourishes dry and sensitive skin. (Note, it does contain beeswax). All products are palm oil free, and the company has thought carefully about their sustainable packaging for beauty products, with glass jars and bottles, cartons made from post-consumer recycled paper, and paper sifters. Fat and the Moon gives back via donations to several charity partners.
5. Conscious Skincare
Conscious Skincare is an award-winning UK-based plant-based skincare brand that offers a range of vegan, cruelty-free, non-toxic, palm oil-free, ethically sourced, and sustainably packaged products. Their products include cleansers, toners, moisturizers, and more, all made using high-quality natural ingredients. The company is committed to low waste and developing circular systems, and their packaging is made from recycled materials. Conscious Skincare also gives back via donations to various environmental and social justice organizations.
6. Axiology
Axiology is a sustainable beauty brand that simplifies your sustainable beauty routine with plastic-free and multipurpose color sticks for your minimalist sustainable makeup bag. Their products include lip-to-lid balmies, which can be used as lipstick, eyeshadow, and blush, and their crayons are made with plant-based ingredients like mango and shea butter. All products are vegan, cruelty-free, and palm-oil free, and the company is committed to sustainable beauty packaging, with biodegradable and compostable tubes made from paper and plant-based materials.
7. Andrea’s Organic Market
Andrea’s Organic Market is a sustainable beauty brand that offers a range of organic and natural skincare products made with plant-based ingredients. Their products include face serums, eye creams, toners, and more, all made using high-quality
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How We Found The Best Sustainable Beauty Brands
When searching for the most sustainable beauty brands, several factors were taken into consideration. The following subsections highlight the criteria that were used to determine the most ethical beauty brands.
Non-Toxic Ingredients
One of the most important factors in choosing sustainable beauty brands is the use of non-toxic ingredients. This means avoiding harmful chemicals and opting for natural, organic, and Ecocert COSMOS or USDA Organic certified ingredients.
Cruelty-Free and Vegan
The most sustainable beauty brands do not test their products on animals and are vegan-friendly. Brands that use animal-derived ingredients ensure that they are harvested without causing harm to animals, such as beeswax.
Palm Oil-Free
Sustainable beauty brands avoid using palm oil unless it is ethically sourced and RSPO-certified.
Ethical Ingredient Sourcing
The most ethical beauty brands consider the entire supply chain and carefully source their raw materials from sustainable sources.
Thoughtful Packaging
Sustainable beauty brands aim to reduce waste by using zero-waste or plastic-free packaging that is reusable, refillable, or compostable.
Final Thoughts On The Most Ethical Beauty Brands
Sustainability is crucial in the beauty industry due to the environmental impact of conventional cosmetics. Switching to sustainable beauty practices, such as using planet and pregnancy-safe ingredients and minimal packaging, can make a significant difference in reducing plastic waste and protecting the planet.
In conclusion, the most sustainable beauty brands prioritize non-toxic ingredients, cruelty-free and vegan practices, ethical ingredient sourcing, and thoughtful packaging. By choosing these brands, consumers can make a positive impact on the environment and support a more sustainable beauty industry.
