Unilever launched Love Beauty and Planet intending to make eco-friendly products. The brand was found in the USA and is now available in 50 countries.
The products of Love Beauty and Planet include haircare and skincare products.
The main purpose of creating this brand was to make personal care products that are environmentally friendly.
Their aim and vision seem intriguing. However, do they test their products on animals? Are they vegan-friendly?
We have tried to answer all the questions you might have about the ethics, morals, and policies of Love Beauty and Planet. Read on to find out!
About Love Beauty and Planet.
Love Beauty and Planet is a global personal care brand that was founded by Unilever in 2018.
The products of Love Beauty are available in the US and 50 other countries.
Love Beauty and Planet were launched in the US in 2018, but due to their rapid popularity, Unilever decided to launch them in 50 other countries. This shows the rapid growth of the brand.
The target market of Love Beauty and Planet is millennials and Gen Z.
Hair Care products of Love Beauty and Planet include; shampoos, conditioners, shampoo bars, and scrubs. They also have hair care products for dry, frizzy, color-treated, curly, and greasy hair.
Skincare products of Love Beauty and Planet include; body lotion, hand cream, body scrub, sheet mask, lip balm, sheet mask, hydrogel, etc.
The main goal of the brand is;
“Whatever we do must be good for beauty and give a little love to the planet.”
Love Beauty and Planet claim that their products are eco-friendly and are packaged in recyclable bottles.
Piyush Jain, who is a co-founder of Love Beauty and Planet says;
“I believe that the only way to serve our consumers is by creating brands that deliver great beauty results and also show respect for our planet by being accountable for, and working to reduce our carbon footprint.”
The brand follows the rules which they call, “Five Labors of Love“. These are reduced waste, use of natural ingredients, ethically sourced perfumes, and fewer carbon footprints on the planet.
Love Beauty and Planet claim that their ingredients are naturally derived and ethically sourced.
Is Love Beauty and Planet Cruelty-free?
A cruelty-free brand does not test its manufactured products on animals, nor do they sell in the countries where animal testing is required by law.
Each year, many innocent animals are killed in laboratories for research purposes.
According to PETA, 2.88 million animals in the UK, and 5.07 million animals in Canada are used in experiments.
This huge number is extremely concerning but as the world is progressing and getting globalized, we can see the changes that are occurring due to more awareness.
A survey of US and UK Gen Z was conducted in 2021, in which they were asked, ‘would you buy from a brand that is not certified as a cruelty-free brand?’
To this question, 50% of Gen Z said they would not buy from such brands.
Because of the awareness among the general public, many brands are becoming cruelty-free.
However, there are still some brands that are not cruelty-free. But you must be wondering, how do we find whether a brand is cruelty-free or not.
So to find this, let’s have a look at the criteria required to consider a brand cruelty-free.
- The brand should not test its products on animals.
- The brand should not sell in the countries such as China where animal testing is required by law.
- A brand is cruelty-free if it has a cruelty-free certificate from any respectable organization such as PETA or Leaping Bunny.
If a brand fulfills the above-mentioned criteria then it is considered a cruelty-free brand.
Love Beauty and Planet claim that they are cruelty-free brands. On their website they have mentioned that;
“Animal testing is NOT something we support.”
Moreover, the brand is certified as a cruelty-free brand by PETA (People for the Ethical Treatment of Animals).
To sum it up, Love Beauty and Planet is a cruelty-free brand.
Is Love Beauty and Planet Vegan-friendly?
A vegan-friendly brand does not have animal ingredients in its products.
Love Beauty and Planet claim that they are a 100% vegan-friendly brand.
Is Love Beauty and Planet Eco-friendly?
This brand was made to make environmentally friendly beauty products.
The products of Love Beauty and Planet are packed in bottles that are recycled and recyclable.
The company aims to leave fewer carbon footprints on the planet.
By 2030, the company aims to have net-zero emission front heir products, 100% biodegradable ingredients, and 100% biodegradable packaging.
So Love Beauty and Planet is an eco-friendly brand and it was built based on taking care of the planet.
Is Love Beauty and Planet Ethical?
The ingredients used in the products of Love Beauty and Planet are naturally derived and ethically sourced from different parts of the world.
Moreover, it is a cruelty-free and vegan brand.
As they care about the ethics and their responsibilities towards the planet Earth, so;
Love Beauty and Planet is an ethical brand.
Love Beauty and Planet is a brand owned by Unilever. It is available in almost 50 countries.
This brand was founded to make personal care products that are not harsh on the environment.
Love Beauty and Planet is a cruelty-free and vegan-friendly brand.