In 1990, a French woman Aliza Jabès gave birth to an all-natural skincare brand- Nuxe. Being a woman, Jabès had good knowledge of all the pain points of its gender fellows, and she visioned creating a brand that would target all those pain points. A brand that started in a small laboratory became the number one choice of women all around the world in just thirty years. The reason behind this success was a strong-headed…

Haircare is a vital part of your personal care routine. Only a reliable and premium quality haircare brand can fulfill all your hair needs to look chic. If you are mindful of your healthy hair, you must have come across Goldwell. It is a popular haircare brand that does wonders for every hair type. But is it cruelty-free? It is a question that you and every animal lover ask frequently. In this article, you will…

Because we recognize that life is complex, we also acknowledge that there is no “one” definition of wellness. When people talk about holistic well-being, they usually mean one of two things. It is frequently referred to as “alternative medicine.” For example, if someone has received a medical diagnosis, they may seek out “natural” treatments. This is referred to as “holistic medicine.” The literal understanding of the word “holistic” is used in the broader definition of…

Yes, Elave skincare is cruelty-free! This means that their products aren’t tested on animals. You may ask why purchasing cruelty-free products are important. Well, cruelty-free products aren’t only healthier for you, but they’re also good for the environment. So buying products that are cruelty-free helps save the animals. You won’t even have to worry about the quality because the items you’ll be using are better for your skin. These products contain significantly less amount of…

Do you wish to free your inner darkness and dress like a Goth? If so, then Killstar is the brand for you. Their fashion is all about being dark and mysterious, and they even have a line of occult-inspired clothing. So, if you’re looking to add some edge to your style, Killstar is worth checking out. Of course, with any alternative fashion brand, it can be hard to decide if their clothing is fashionable or…

As if you don’t already have enough to worry about. Is your make-up vegan? Is it animal-tested? Is it cruelty-free? Probably not, but you could make changes to the products you use and choose to support brands that share the same ethical standards of a compassionate lifestyle. New cruelty-free brands believe beauty is making waves in the industry. They’re probably one of the most affordable cruelty-free brands that offer a huge range of products. However,…

Gelish was founded in 2009 by Danny Haile. Danny is a veteran and known for his works with acrylic products Gelish took the world by storm with its premium nail products. Gelish was the first-ever brand to invent gel polishes that were so easy to use. Gelish’s products include Gel Polishes, Gelish Dip Powder, kits, etc. Gelish is a well-known gel polish brand for nail polish lovers and professionals working at salons alike. Gelish has…

Bpure is one of those companies that work for the people and the environment by offering high-end botanical products that are chemical-free and gentle on the skin. BUT, is it cruelty-free? Does the company harm animals during its processes to ensure the efficacy of its products? Since Bpure’s products are pretty popular amongst people looking for “natural” products to use on their skin and hair, it’s important to know what makes these products. What Do…

Be it skincare or makeup, we all want products to make us look good and feel beautiful. But do we need to sacrifice the welfare of animals to achieve this? Fortunately, there are now many companies that offer cruelty-free options for beauty lovers who don’t want to support animal testing. One of these is Elizabeth Arden! A Little Something About the Company Elizabeth Arden is a world-renowned beauty company with a long history dating to…

Is Davines a benevolent and cruelty-free brand? Moreover, are their products pure vegan and free from any contamination by animal-derived ingredients? Finally, how well has Davines been doing in the global quest of preserving mother Earth? Know all answers right below. Davines: Cruelty-Free OR Cruelty-Plus? It may sound a bit funny but the truth is, Davines is neither cruelty-free nor cruelty-plus at present. You can’t call it a cruelty-free brand and neither will including it…