Rewind, reset, and think again: the forced downtime of the past year has forced us all to give up the old, unsustainable structure, and the fashion industry’s effect on the environment has become a major concern. Even if they don’t want to admit it, many businesses will have come to the same conclusion: sustainable fashion. However, few are willing to discuss it. For decades, Levi’s has been at the vanguard of eco-friendly fashion and has…
Love Beauty and Planet is a well-known brand of personal hygiene products. It is well-liked for its natural composition and sustainable practices. Due to this, it has developed an almost cult-like following. However, what if they are withholding information from their customers? Could Love Beauty and Planet not be very environmentally friendly? Could they be engaged in greenwashing? Or are the brand and business as eco-friendly as they claim to be? On their website, Love…
Since major detergent and cleaning product makers and retailers are getting into the eco-friendly business and consumers are learning more about it, Belgium’s Ecover must compete on price and show that it is better for the environment than its competitors. Global Industry Analysts Inc. says that by 2017, the world will spend $9.3 billion on green cleaning products, up from an estimated $2.7 billion in 2012. However, this is still a small portion of the…
Blueland is a carbon-neutral company that makes “environmentally responsible” cleaning products without single-use plastics. In the first few months after the coronavirus pandemic hit the United States, demand for their products went up by more than 300 percent. According to Blueland’s CEO and co-founder Sarah Paiji Yoo in an email interview in October 2020, overall, the corporation has expanded by 800% annually. According to Paiji Yoo, the company’s “environmental mission” has allowed it to retain…
In 2012, Brianne West, the company’s founder, began Ethique in a laboratory. She started making shampoo bars so that people didn’t have to throw away the 80 billion plastic shampoo and conditioner bottles that are thrown away every year around the world. Since then, Ethique has grown from a small kitchen in New Zealand into a full-fledged beauty business with stores all over the world. So far, Ethique has stopped almost 6 million plastic bottles…
Everlane is a chronic offender in the fashion industry when it comes to greenwashing. The brand portrays its garments as ethically created, eco-friendly, and radically transparent. Nonetheless, this brand conceals a great deal. Everlane got a meager 22 points in the 2020 Transparency Report, making it one of the lowest-scoring brands on the list and earning only one point more than the fast fashion giant, Forever 21. This is not an acceptable company. Everlane was…
Seventh Generation is one of the most well-known firms in the market for eco-friendly home goods. They sell a range of cleaning and hygiene products that are made to be better for the environment than regular products. They sell, among other things, laundry detergent, diapers, household cleaners, and feminine hygiene goods. Much has been stated about the environmental dangers of ordinary, blatantly non-green cleaning solutions. At this point, most people know that the chemicals most…
The Arbonne company manufactures beauty goods. In addition to skincare and nutritional supplements, they also market hair care items, makeup, body care goods, etc. It is an MLM firm based in Switzerland that has been in operation and has benefited a large number of people with its broad selection of wellness and health goods, including but not limited to makeup necessities, skincare, nutritional supplements, etc. But if you don’t know much about Arbonne, you might…
Greenwashing is not a novel phenomenon; in fact, according to Brad Benz (2000), it has been employed as a framing technique since 1969. Previously, political parties used it to express their concerns. However, as times have changed, the approach has become an increasingly popular marketing strategy. What used to be a noun is now a verb that lets customers feel like they are doing something good for the environment without changing the way they usually…
Grove Collaborative is a firm that sends monthly shipments of natural home care items to your home. Some of the things that come in their monthly boxes are deodorants, toothpaste, laundry detergent, and floor cleaners. They collaborate with Method, Mrs. Meyer’s, and David’s, among others. Grove Collaborative also produces its own goods. They assert that their collection is resilient, potent, and wholesome. Nonetheless, there is one issue. Many of the things they ship are packaged…