When it comes to makeup, the term “organic” is often associated with a hefty price tag. This is because organic makeup brands prioritize quality ingredients, ethical sourcing, and reduced environmental impact, all of which come at a cost. While a 99¢ lipstick may seem like a bargain, it’s important to consider the quality of ingredients used to make it and the potential long-term effects on the body.
However, sustainable and safe beauty products should not be out of reach for consumers. In this article, the focus is on finding the best all-natural makeup brands that offer high-quality products without breaking the bank. The article will provide independent research on the healthiest makeup brands, and all recommendations will be tested on an as-needed basis to avoid waste.
The Top Organic Makeup Brands Beautifying You Naturally
When it comes to makeup, organic and natural options are becoming increasingly popular. Not only do they provide a healthier alternative to traditional makeup brands, but they also offer sustainable and eco-friendly options. Here are 13 of the top organic makeup brands that can beautify you naturally.
1. Axiology
Axiology is a cruelty-free and vegan organic makeup brand that offers multi-use products. Their 3-in-1 lip, cheek, and eye crayons, also known as “Balmies,” are made of only nine natural ingredients. These come in various shades, from cool, icy shimmers to warm hues, and are perfect for those with oily skin who want a moisturizing semi-matte finish. Axiology’s multi-sticks are made with a blend of oils that result in a subtle, dewy finish and a needed hydration boost for those with dry skin.
2. Dab Herb
Dab Herb is an affordable natural makeup brand that has a cult following. They offer organic and pregnancy-safe makeup products like compostable paper tube lip tint and an innovative mascara bar for those focusing on zero waste beauty. Their formulations are made from natural and organic ingredients like raw shea butter, unrefined avocado oil, red raspberry, cornflowers, spirulina, and coffee seed extract. Many of which are certified organic, food-grade, or wildcrafted.
3. INIKA Organic
INIKA Organic is a certified organic cosmetics brand from Australia that believes natural products should not compromise on quality and performance. They craft their natural makeup with botanical extracts and rich mineral pigments that are clinically-proven to provide skincare benefits. With organic primers, concealers, foundations, blushes, bronzers, contours, mascaras, eyeliners, shadows, brow fillers, organic lipsticks, lip glosses, and more, INIKA has something for every step of your beauty routine.
4. 100% Pure
100% Pure is a vegan and organic makeup brand that has an extensive catalog of vegan, cruelty-free, and certified organic makeup products. They offer mascara, lipsticks, eyeshadow, foundation, concealer, lip balm, primer, and blush. One of their popular products is the Creamy Long Last Liner, made with moisturizing jojoba oil, shea butter, marula oil, sunflower oil, and vitamin E. The fruit-pigmented eyeliner pencil is long-lasting and easily glides across lids for extra definition and pop.
5. ĀTHR Beauty
ĀTHR Beauty is one of the most natural ingredient makeup brands that offers 100% plant-based formulas, guaranteed not to contain over 3000 harmful chemicals and synthetic ingredients. Their products are cruelty-free and vegan, and they offer a range of makeup products like eyeshadow palettes, highlighters, and lipsticks.
6. ILIA Beauty
ILIA Beauty is a clean makeup brand that offers a range of natural and organic makeup products. Their products are made with clean ingredients and are cruelty-free and vegan. They offer a range of makeup products like foundations, concealers, lipsticks, and eyeliners.
7. Well People
Well People is a clean makeup brand that offers natural and organic makeup products. Their products are made with plant-based ingredients and are cruelty-free and vegan. They offer a range of makeup products like foundations, concealers, blushes, and eyeliners.
8. RMS Beauty
RMS Beauty is a clean makeup brand that offers natural and organic makeup products. Their products are made with clean ingredients and are cruelty-free and vegan. They offer a range of makeup products like foundations, highlighters, and lipsticks.
9. Bee You Cosmetics
Bee You Cosmetics is a natural makeup brand that offers organic and cruelty-free makeup products. Their products are made with natural and organic ingredients and are free from harmful chemicals. They offer a range of makeup products like lipsticks, eyeshadows, and blushes.
10. Vyana Plant Beauty
Vyana Plant Beauty is a natural makeup brand that offers organic and cruelty-free makeup products. Their products are made with natural and organic ingredients and are free from harmful chemicals. They offer a range of makeup products like foundations, concealers, and lipsticks.
11. River Organics
River Organics is a natural makeup brand that offers organic and cruelty-free makeup products. Their products are made with natural and organic ingredients and are free from harmful chemicals. They offer a range of makeup products like lipsticks, blushes, and eyeshadows.
12. Moonrise Creek
Moonrise Creek is a natural makeup brand that offers organic and cruelty-free makeup products. Their products are made with natural and organic
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How We Found The Best Natural Makeup Brands
When searching for the best natural makeup brands, it can be difficult to navigate through the greenwashing and false claims of “natural” and “clean” beauty. To help narrow down the industry, a list of criteria was created to ensure that only ethical and sustainable brands were considered.
Non-Toxic Ingredients
One of the first criteria for the best natural makeup brands is that they do not contain any toxic ingredients. The focus is on natural or certified organic ingredients, and synthetic ingredients are only included if they are non-toxic.
Vegan and Cruelty-Free
The best natural makeup brands do not use any animal or animal-derived products and do not participate in animal testing. This means that they are both vegan and cruelty-free.
Palm Oil-Free
Due to the controversy surrounding palm oil, the best natural makeup brands do not use it in their products. Brands are also checked for palm oil hidden in other ingredients such as stearic acid and glycerol.
Ethical Ingredient Sourcing
Ethically harvested mica minerals are one of the key ingredients that the best natural makeup brands desire. They also ensure that their ingredient sourcing supports basic human rights.
Thoughtful Packaging
Packaging is an important consideration for the best natural makeup brands. At the very least, packaging should be recyclable, but ideally, it should be compostable, reusable, or refillable.
Final Thoughts On Organic & Natural Makeup Brands
Although affordable natural makeup may not be the first thing that comes to mind, there are affordable brands that meet the criteria for ethical and sustainable beauty. These brands offer mostly natural and organic ingredients, sustainable business initiatives, and thoughtful packaging.
Making a few tweaks to a makeup routine can have a surprisingly big impact, and passing on the knowledge of these brands can help spread the word about ethical and sustainable beauty.
