Welooc is a fashion retailer that offers fast fashion at an affordable price. It is one of the most popular retailers in Europe and has been expanding rapidly in recent years.
The brand’s clothes are trendy and stylish but also affordable.
Moreover, the company offers a wide range of clothing, from casual wear to formal wear for both men and women.
Welooc also sells accessories, shoes, and beauty products to suit your needs.
But does all of this make Welcoo a fast fashion brand?
It is hard to say as the company does not provide any information regarding its manufacturing or production process.
However, given the brand’s focus on offering affordable and trendy clothing, it is likely that Welooc falls under the category of fast fashion.
What is fast fashion?
Fast fashion is a term used to describe clothing collections that are designed to be inspired by current runway trends but are mass-produced at a lower cost to be quickly sold in stores.
This type of fashion is often criticized for being unsustainable and harmful to the environment and contributing to poor working conditions for those who manufacture the clothing.
So, if you are looking for affordable and trendy clothing, Welooc is a good option.
However, if you are concerned about the sustainability of fast fashion, there are other brands to consider.
Is it Ethical?
We can’t say for sure!
We would need more information about Welooc’s manufacturing process.
However, given that the company offers clothes at an affordable price, it is likely that its clothing is produced in an unethical manner.
The brand mentions working with suppliers; thus, there is a high probability that the workers are being paid meagre wages in poor working conditions, especially if the clothes are being outsourced too.
Where Does it Get their Clothes From?
We don’t know!
Welooc is amongst those few companies that have kept their policies and processes hidden from the public.
This makes it difficult to ascertain where the company sources its clothes from and how they are produced.
Therefore, we would not recommend buying from We look if you are concerned about the sustainability of fast fashion or the working conditions of those who produce the clothing.
Is Welooc Sustainable?
The fashion industry is one of the most polluting industries in the world.
The fast-fashion model is not sustainable as it encourages consumers to buy new clothes frequently, leading to a lot of textile waste.
As mentioned earlier, Welooc does not provide any information about its manufacturing or production process.
Therefore, we cannot say for sure if the company is sustainable or not.
But since the company promises to introduce 500+ styles within a week, making it a fast-fashion brand, we can assume it is not sustainable.
Does Welooc Use Child Labour?
Fast Fashion brands are least bothered about humanity and the environment.
All they care about is money. So, it is quite possible that Welooc may use child labour in their manufacturing process.
Even if not directly, the company might be sourcing its clothes from suppliers using child labour.
Hence, we would not recommend buying from Welooc if you are against child labour.
Is Welooc Socially Responsible?
Being a fast fashion brand, we don’t think so!
According to the company’s website, it isn’t involved with any social work, part of any NGOs, or running any programs themselves.
So, we can say that it is not socially responsible.
What Good Does the Brand Do?
Apart from its affordable clothes, the only positive aspect of the company is that Welooc offers affiliate programs.
The affiliate program allows people to earn a commission by promoting the company’s products on their website or blog.
So, if you want to make some extra money, you can sign up for Welooc’s affiliate program.
Other than that, we cannot think of anything good about the brand.
Why Should Brand Practice Sustainability?
There are many reasons why brands should practice sustainability.
Sustainability is important for the environment as it helps reduce pollution and conserve resources.
It is also important for the workers who are often paid low wages in poor working conditions. Sustainability helps improve working conditions and ensures that workers are paid fair wages.
Additionally, sustainability is important for the economy as it helps create jobs and boost growth.
Overall, sustainability benefits everyone – brands, workers, consumers, and the environment and so, more people should support companies making an effort to make the world a better place.
Should You Support Fast Fashion Brand Like Welooc?
It depends on whether you are concerned about the environment and the workers who produce clothes.
Most sustainable fashion brands are more transparent about their manufacturing processes and often use sustainable materials with a lower environmental impact.
If you are, we suggest you support sustainable fashion brands instead of fast fashion brands like Welooc.