In today’s world, there are so many choices to make when it comes to fashion. Do you want to wear a designer name brand or something more affordable?
One option that is becoming increasingly popular is fast fashion. Today, Many top brands work as fast fashion.
Is Tommy Hilfiger one of them?
Overall, there’s debate about does it really fall into that category.
But what exactly is fast fashion?
And how does Tommy Hilfiger fit into the equation?
Keep reading to find out more about the brand.
About Tommy Hilfiger
Tommy Hilfiger is an iconic American fashion brand with a rich history. One of the leading fashion design brands globally, Tommy Hilfiger, a designer, started the company in 1985.
Tommy Hilfiger designs and markets men’s, women’s, and children’s clothing, footwear, and accessories.
The brand has its headquarters in New York City. It sells products in more than 100 countries around the world.
The company also licenses its name for various products, including fragrances, home furnishings, and eyewear.
In addition to its flagship Tommy Hilfiger line, it has several sub-brands. They include Hilfiger Denim, Tommy Girl, True Star, and firstPLACE.
Thanks to its commitment to quality and classic design, Tommy Hilfiger remains one of the most popular brands in the world.
Whether you’re looking for the perfect pair of jeans or a timeless fragrance, Tommy Hilfiger is always there for you.
Is Tommy Hilfiger Fast Fashion?
No, Tommy Hilfiger is not a fast-fashion brand in its traditional sense. It delivers new trends after following typical manufacturing practices.
Fast fashion brands tend to provide new choices to customers every week. They help the customer keep up with the new fashion trends.
Many people think that Tommy Hilfiger is fast-fashion because they create clothes quickly. Moreover, they constantly update their styles with the latest trends to keep up with the fashion industry’s demand for fast-fashion items.
However, Tommy Hilfiger is not fast-fashion because it does not produce trendy clothing styles. Instead, it produces classic pieces that stay in style for a long time and do not go out of fashion quickly.
Is It Ethical?
Overall, the ethics of Tommy Hilfiger are quite high, just like its popularity. From the beginning, the brand has a strong commitment to ethical and sustainable practices.
The “Make It Possible” initiative is evidence of the company’s dedication to bringing positive changes to the fashion industry. Primarily, the source of this initiative was to care for our climate and make the lives of its workforce better.
What Are The Labor Conditions?
The labor conditions of the brand are labeled “it’s a start” on “Goodonyou.eco.” According to the brand, it is making efforts to bring inclusivity to its workforce.
Moreover, Tommy Hilfiger wants to establish a work environment where each individual gets equal opportunities to showcase his potential.
In overall transparency, the Fashion Transparency Index rating of the brand is 59%. Tommy Hilfiger regularly publishes information about its suppliers, their audits and remediation procedure, and how it sources its raw materials.
Moreover, the brand is also very transparent about gender equality, freedom of association, and forced labor in its workforce.
Is It Animal Friendly?
The company is still rated “Not Good Enough” on “Goodonyou.eco” for its impact on animals. Although the Tommy Hilfiger is not yet 100% vegan and cruelty-free, some of its products are vegan-friendly.
Also, the brand has sworn to go all plant-based and not use even an ounce of animal-derived ingredients. Its formal animal welfare policy is established in view of the Five Freedoms.
Today, none of its products contain angora, exotic animal skin, or fur. Nonetheless, the company still benefits from exotic animal hair, leather, wool, and down.
Also, the company only knows about its animal-based products from the first production stage. To make progress, it must trace where the animal ingredients are sourced and how they are sourced.
Is Tommy Hilfiger Socially Responsible?
Climate change, inequality, and scarcity of resources are the toughest challenges lying before the world today. However, Tommy Hilfiger wants to contribute to countering all of them.
The brand claims that it has a mission to produce fashion that welcomes all and wastes nothing. Its “Make It Possible” initiative truly depicts its sincerity to the climate and the people.
Another characteristic that shows the brand is socially responsible is its constant efforts to promote inclusivity.
For instance, Tommy Hilfiger has created adaptive clothing specifically for differently-abled people to help them get dressed conveniently.
Is The Brand Eco-Friendly?
The company’s ethics are also seen in its seriousness about the environment. In this arena, too, Tommy Hilfiger is making strides.
For its environmental impacts, the brand is rated “it’s a start” on “Goodonyou.eco.” it may seem insufficient, but the company’s efforts to go all green are very much in the right direction.
For instance, Tommy Hilfiger launched its first-ever 100% recycled cotton denim jeans in 2019. The brand used remnant cotton scraps from cutting tables and factory floors.
In addition, it also initiated the practice of using fabrics made from recycled plastic bottles for most of its clothes.
The company is committed to eliminating greenhouse gas emotions created during its manufacturing procedure. To achieve this, it has already founded a science-based target.
Overall, the brand is still in its initial stages of going all eco-friendly. Still, the efforts company is exerting are laudable.
Last Words
So is Tommy Hilfiger a fast-fashion brand? No, it is neither a traditional nor an entirely fast-fashion brand. It lies somewhere in between traditionality and fast fashion.
Moreover, the brand’s ethics are quite encouraging. Its practices are clear evidence of the brand’s deep commitment to environmental betterment and society.
