The concept of sustainable and ethical fashion clothing is the most recent fashion trend, not some seasonal colour or design.
The textiles sector is having a devastating impact on the environment, from the manufacturing processes to the trash generated when it is discarded.
Thus fashion brands and their customers alike have taken an increased interest in addressing these issues.
While there is no such concept as “enviromentally friendly clothes,” as all garments have some detrimental influence on the environment, there are so many brands who are working hard to bring about a change.
Different businesses tackle different difficulties in the fashion industry, some focusing on only one, while others handling numerous.
While fast fashion refers to clothing that is mass-produced for a short period of time, sustainable or green fashion is the polar opposite and is sometimes alluded to as slow fashion.
Slow fashion considers the product’s entire lifespan, from design to sourcing and manufacturing, as well as everyone and everything influenced by it, from the ecosystem to the employees and communities where it’s made to the people who buy it.
Currently, the five main issues that need to be addressed by the fashion industry are: toxic and harmful chemicals, water usage, short lifecycle of clothes, waste and fabrics.
The demand for fresh water for consumption and farming significantly outnumbers the supply. As a result, several companies are looking at their supply chains to see how they might reduce their water usage.
The process of farming cotton makes use of pesticides which are harmful for the ecosystem. Brands are now looking to make the entire production process organic and ecological.
The main aim of the sustainable fashion movement is to produce clothes that are durable and long-lasting so that textile waste can be reduced. One way brands ensure this is to create closet-sharing platforms.
In addition to having a short lifecycle, most clothes end up in landfill sites or are burnt, releasing toxic fumes into the atmosphere. Brands need to find sustainable ways to recycle their extra textiles.
Dyes and finishes used in the manufacturing process are hazardous to employees, and they also end up in municipal water supplies.
Fashion and outdoor brands are now being challenged to find new ways to generate water resistant and anti-wrinke clothes without using harsh chemicals.
Oasis is an online British apparel retailer and manufacturer that specialises in women’s high-street fashion. It creates refined feminine designs with understated beauty that you can count on.
Is it ethical?
Clothes, shoes, accessories, and jewellery are all produced by Oasis. Boohoo, a British fashion conglomerate, owns Oasis as well as 13 other distinct brands.
For clients who want to purchase more sustainably, Oasis has an eco-friendly assortment. It makes them better for the environment by using reduced materials and innovative technologies.
Oasis uses recycled and responsibly sourced materials to create their clothing. By employing more sustainably sourced products, it wants to lessen its environmental effect.
However, Oasis is owned by Boohoo, a company that is the poster child of fast fashion.
Boohoo’s fast-fashion business strategy has been criticised for its environmental impact, and some of its Leicester suppliers have been accused of severe employment law violations.
Last year, investigations revealed that factory employees were being paid wages that are lesser than the minimum wage amount while dangerous working circumstances.
In their report, the Environmental Audit Committee (EAC) in 2019, Boohoo was designated one of the least socially responsible businesses in the UK.
Boohoo’s fast fashion tactics have a harmful impact on the world, people, and animals, and it should come as no surprise.
Oasis only employs a tiny percentage of organic and recycled materials like organic cotton and linen, as well as sustainably – sourced and regenerated nylon.
Only a small percentage of Oasis’ designs are dedicated to sustainable fashion.
“Ready For The Future” is the company’s selection of sustainable clothing items, as well as its aim to do more for its products, suppliers, communities, and environmental impact.
The greater part of the clothes it employs are either organic fibres such as cotton or linen that have not received the required certifications, or man-made petroleum-based fibres like polyester, nylon, acrylic, and others.
Where does Oasis get their clothes?
Like its parent company, Oasis sources its last stage of manufacturing in nations where there is a risk of labour violation.
Oasis garments are made in China and several other East Asian countries, in which human rights and labour laws are still being violated on a daily basis.
The clothes company does not display any labour certification standards that verify that workers in its supply chain have good working conditions, adequate equitable pay, health, security, and other important rights.
Oasis has pledged to reduce its environmental footprint throughout its entire supply chain. By 2023, it wants all of its consumer clothing packaging to be reused, recyclable, or compostable.
Oasis also aspires for a minimum of 50% recycled content in all plastics used. By 2025, all of its polyester and cotton will be repurposed or obtained more sustainably.
By 2030, Oasis has promised to procure all of the materials it utilises in its clothing from more sustainable sources. All of its man-made cellulosic fibres will be more responsibly sourced by 2025.
By 2025, Oasis will have implemented design advancements that will reduce waste, improve durability, and boost recyclability.
Oasis intends to map its core fibre raw materials supply chain, continue revealing supplier information, and enhance its purchasing procedures.
In addition to this, Oasis needs to focus on their production and the use of cheap labour that they employ. They also need to initiate a culture of transparency with their consumers.