Nasty Gal is a women’s clothing retailer brand. Nasty Gal was founded in 2006. Founder of Nasty Gal, Sophia Amoruso founded the brand 16 years ago in Los Angeles, California, USA.
Nasty Gal is a fast fashion brand that sells trendy clothes at cheap prices. As soon as a style or design go viral, it can be seen on sale at Nasty Gal.
Whether a popular celebrity was seen wearing a style or a new fashion trend is introduced on social media, it gets released on Nasty Gal in a short time.
Nasty Gal first started as a small store on eBay and now it has established itself as an internationally recognized brand.
Nasty Gal’s first pop-up shop was opened in London, the United Kingdom in 2017.
Clothes and Products Available at Nasty Gal
Nasty Gal has a massive variety of products available on its website.
From festival outfits to summer clothes and occasional wear, Nasty Gal has it all.
Nasty Gal’s clothing includes denim, tops, shorts, dresses, skirts, shirts, Blazers & jackets, blouses, jeans, jumpsuits, loungewear, swimwear, knitwear, nightwear, coats, crop-tops, trousers, and playsuits.
Nasty Gal has a wide range of different types of dresses too including summer dresses, party dresses, maxi dresses, mini dresses, day dresses, prom dresses, graduation dresses, midi dresses, etc.
Some other dresses include wedding dresses, race dresses, white day dresses, wedding guest dresses, satin dresses, smock dresses, slip dresses, and even baby shower dresses.
Nasty Gal Offer various outfit for different occasions and you can find party outfits, picnic outfits, summer outfits, festival outfits, airport outfits, brunch outfits, day drinking outfits, and many more at its website or shopping app.
All in all, there are several different categories of women’s apparel at Nasty Gal and the most trending styles at the Nasty Gal are gothic, western, crochet, disco, fringe, and sequin.
There are also many kinds of shoes and sandals, bags and backpacks, hair accessories, jewelry, and other accessories like hats, sunglasses, and belts.
What makes Nasty Gal more attractive to its target customers is that it offers different sizes for different body types like dresses and tops for Petites, plus sizes, and pregnant women.
Does Nasty Girl Use Fast Fashion?
Yes, Nasty Girl is a Fast Fashion brand. It introduces new products every day and sells its products at comparatively low prices.
There are also many sales and discounts so the products can be purchased at even cheaper prices. That’s the very characteristic of a fast-fashion brand to sell seasonal clothing at low prices.
Additionally, Nasty Gal’s is owned by Boohoo. Boohoo is a well-known name in the fast fashion industry. After going bankrupt in 2016 Nasty Gal was acquired by the famous Boohoo group in 2017.
Fast fashion brands offer clothing and products that are made without keeping ethical standards in mind.
Fast fashion brands make products with low-quality materials and the production process of such brands destroys and pollutes our planet significantly.
Where Does Nasty Gal Make its Clothes?
Nasty Gal’s headquarters are located in Los Angeles, California and its clothes are made in Leicester.
Nasty Gal manufactures its clothes in Leicester but most of the suppliers of its parent company boohoo are based in Turkey, China, India, and Bangladesh.
Boohoo group was also accused of slavery in the past. It was accused of not paying fair wages to its workers.
However, Boohoo publish a modern slavery statement to ensure its customers that it recognizes the risk of the poor labor conditions and modern slavery in its supply chains all around the world.
It is now working with NGOs and other authorities to deal with this problem and help those are who in need.
Is Nasty Gal an Unsustainable Brand?
Nasty Gal states on its website that as a fashion brand it recognizes its duty to be ecofriendly to the brand by reducing the impact of the fashion industry on the planet.
Nasty Gal says this but it does not seem to be fulfilling its duty to be a sustainable brand other than introducing a small collection of sustainable and recycled clothing.
It uses hazardous chemicals in the production of its products and does not eliminate the use of non-eco-friendly materials that leaves a bad impact on the environment.
Nasty Gal fails to provide enough information about its plans to reduce the greenhouse gas emissions produced by the operations of its factories.
Nasty Gal does not have any plans to reduce water usage and we know that the fast fashion industry is using our precious water resources brutally.
Not only that but the hazardous chemicals used in the process of making clothes pollutes our rivers and streams.
It is not made clear by the brand if they support gender equality and if they are working against discrimination.
Nasty Gal has no proof that it pays its workers with minimum living wages and provides them with a safe work environment without any health risks.
As a result, we can say that Nasty Gal is not a completely sustainable and ethical brand. It still has a long way before it achieves the title of a sustainable brand.