If you love makeup and even if you don’t, I’m sure you’ve heard the name, Juvia’s place. The brand has been making waves in the makeup world for years, with products like their onyx eyeshadow palette and glossy liquid lipsticks.
For some, shopping cruelty-free is a must. For others, it doesn’t even cross their minds. Are you wondering if Juvia’s place is part of the unethical testing practices? Or wondering if the company makes any other dubious ingredients or decisions? Read on to find out.
Is juvia’s place cruelty-free?
According to their website, Juvia’s Place is cruelty-free. They are not owned by a parent company that tests on animals.
Their products are not sold in China or any other countries that require animal testing. The brand also does not use any ingredients sourced from animals.
But the reality seems to be different. Let’s find out why:
Is it vegan-friendly?
Unfortunately, Juvia’s Place does not use vegan products in many of its products.
They have confirmed that they do not use any animal-derived ingredients in their formulas, but some of their products may contain beeswax so they are not 100% vegan friendly.
Is Juvia’s Place owned by a parent company that tests on animals?
Juvia’s Place is not owned by a parent company that tests on animals. It is a completely independent brand, meaning that it is not owned by any other company or organization.
Is Juvia’s Place Made in China?
Juvia’s Place is a cruelty-free beauty brand that has been around for years. They are based out of the US, but their products are manufactured in China.
So, is Juvia’s Place made in China? Yes and no. The company has two manufacturing locations, one in USA and one in China.
The company has strict policies against animal testing and they even go so far as to say that “animal cruelty is against everything we stand for” on their website.
But they did not clarify it with the proper certification process.
Is Juvia’s Place sold where animal testing is required by law?
Juvia’s Place does not sell in China, but they manufacture their products in China.
This means that some of the ingredients could have been tested on animals, even though the company itself does not conduct any animal testing.
In the past, Juvia’s Place said it would not sell its products to mainland China. Nevertheless, they agree to comply with the requirements set by Chinese regulators by undergoing different testing procedures.
Is it ethical?
The company claims to be cruelty-free, and they aren’t 100% vegan. They do contain beeswax, which is an animal-derived ingredient.
Some people have had issues with this and have raised concerns about the company’s ethics.
However, Juvia’s Place does have an official statement on their website about this: “We do use natural beeswax in some of our products for texture, but we also offer vegan options for those who prefer to avoid that ingredient.”
They do follow ethical practices but some of their policies are vague and need to be clarified.
How do you determine that brands like Juvia’s Place are cruelty-free?
I think that it is important for brands to be transparent about what they do and don’t test on animals and where their ingredients come from. It’s not enough to just say that you don’t test on animals, but it is also important to know where the ingredients in your products come from and if they are tested on animals or not.
The best way to determine if a brand is cruelty-free is to look at the ingredients.
If a product contains any animal products or by-products (such as beeswax or lanolin), then there is a good chance that it is not cruelty-free.
Is Juvia’s Place Organic and Natural?
It would be incorrect to call Juvia’s Place a natural or organic store.
Although the company makes no claims claiming its products are natural or organic, they are not trying to fake.
There are some of their descriptions that mention that when they make their products they use a variety of organic and non-organic ingredients.
Is Juvia’s Place certified cruelty-free by any organizations?
No, Juvia’s Place is not certified by any organizations.
Final Verdict:
It’s a bit worrisome that Juvia’s Place is so concerned with their image (and profits) that they refuse to release information regarding the ingredients they use in their products unless they’re forced to by law.
It just doesn’t seem to make any sense because the majority of cosmetic companies are putting the ingredients on their products.
Juvia’s place doesn’t qualify as cruelty-free due to its lack of certifications.
This isn’t necessarily a red flag, especially given the size and age of the company, but it is worth noting.
It would be best to check with them in the future to determine if they adopt any certification practices to support their cruelty-free claims (which, currently, are rather ambiguous).
