Foreo claims that its products are vegan, cruelty-free, and don’t contain any “nasty” chemicals like sulphates or silicones.
However, it is currently unclear whether this claim of being cruelty-free is true or not!
If you’re someone who’s conscious about their shopping choices and want to make sure that the products you’re buying aren’t causing environmental harm, then it’s vital for you to know what the brand is up to!
As the world shifts towards becoming more environmentally conscious day by day, brands have also started taking initiatives to meet this requirement.
In this article, I’ll be providing all the details you need to know about Foreo being a cruelty-free brand or not.
So let’s get right to it!
What is a cruelty-free brand?
A brand that claims to be cruelty-free is one where its products are manufactured without being tested on animals.
You might have seen the bunny logo on many products. This is the logo bestowed by cruelty free campaigns like PETA.
This sign indicates that none of the products nor their ingredients have been formulated by testing on animals.
If you want to be double sure about the products you’re buying, then along with looking for accredited logos like the leaping bunny, also consult key data bases. These include:
· Choose Cruelty-Free database
· PETA’s Cruelty-Free company index
· Leaping Bunny Approved brand list
Is Foreo really cruelty-free?
Well this question is up for debate. While the brand itself claims to be vegan and cruelty-free, environmentalists claim that the brand hasn’t provided enough information on this subject.
Many brands that fall under this category refuse to share transparency over their animal testing policies. They also refuse to answer questions about their cruelty free status.
Foreo is one of the world’s leading beauty-tech brand. It was founded in 2013 in the capital of Sweden, Stockholm.
Filip Sedic, the founder of Foreo, claims to bring vision to beauty. This brand has gained immense popularity over the years.
It was placed in the top three most popular skincare brands in the world for manufacturing products which are high quality and durable.
Apart from that, they’ve also won many more awards, such as the Elle Beauty Awards 2019 and the Cosmopolitan Beauty Award for the “Best face device”.
Moreover, as Foreo has joined the Mainland Chinese market, its customers have started doubting whether this brand is cruelty free or not.
Foreo has been unresponsive after joining this market. It is also unclear whether they’re only selling tools in China, which aren’t tested on animals, or cosmetics, which are tested on animals.
The reason why Foreo joining the Chinese Market is such a big problem is because China is the last major country that requires animal testing in order for cosmetics and skincare brands to physically sell within the country.
This means that even those brands which claim to be 100% cruelty free have to pay a specific government fee for animal testing to be able to sell their products in stores in China.
Moreover, this company isn’t even certified by any organizations. This just makes customers doubt it even more.
Is it Vegan Friendly?
Although Foreo does offer products which are vegan, this company isn’t cruelty-free. This makes many people avoid their products.
Their product such as the vegan micro foam cleanser is said to be 100 percent vegan.
Masks produced by Foreo are also made using 100% plant based, biodegradable hydro cell mask material. The company is proud to be producing such vegan products for its customers.
By buying products which are vegan, organic, and sustainable, you can not only look good but also save the environment.
Foreo claims that their ISSA range significantly reduces a person’s impact on the environment.
This is because you only have to charge them twice a year and they’re made out of silicones which convert back to inorganic and harmless ingredients.
These products come under the “Go Green: Rise in Eco-friendly skincare” initiative taken by Foreo.
Is it Ethical?
The brand claims that they indulge in ethical practices. However, their recent launch in mainland China makes users think otherwise.
According to the founder Filip Sedic, the brand is always looking for things that can have a “substantial impact”.
Foreo created products that they guarantee will last and are durable. They show disgust over brands that consciously make products with short life spans so that people go back and buy more.
The company also believes that “the impact on our planet can no longer be ignored”.
Foreo claims that its mission is to produce fewer products that last longer and those products which don’t put additional stress on the environment.
They also take pride in ensuring that everything from the farmer to the environment is treated fairly.
Foreo also claims that they source Baobab oil, Sacha Inchi oil, and Buriti oil sustainably.
This helps in ensuring that these special ingredients aren’t over-harvested and that the environment and communities are protected.
It’s extremely hard to live in a world filled with products that might be causing harm to it.
While there are many cruelty-free, vegan, and sustainable brands, one is always cautious about whether it’s true or not.
This mistrust is because of brands like Foreo which claim to be cruelty-free, yet sell in countries like China, which is known for testing on animals.
However, they do produce vegan products and tools which help them stand out as a sustainable and ethical brand.
In many campaigns, they’ve talked about saving the planet which helps reassure some of the customers that the brand is good.
However, if it’s still hard for you to trust products manufactured by brands, you can always go for natural ingredients that might help. Here’s a list of a few natural ingredients:
· Kakadu Plum: fights against wrinkles
· Avocado: helps moisturize and soften fine lines
· Macadamia: contains high levels of omega which helps soften skin.
Lastly, if you really care about the environment, then you can avoid things like fragrances, artificial colors, sulphates, paraben preservatives, and mineral oils.