Overview
The 7 Virtues is a Canadian brand that offers a range of ethical perfumes with a social mission of helping rebuild communities post-war. The brand’s mantra, “Make Perfume Not War,” reflects their commitment to creating sustainable fragrances that are cruelty-free and free from harmful chemicals.
Their Peace Perfumes come in eight enticing scents made using ethically-sourced essential oils and an organic sugar cane alcohol base. The scents range from warm and spicy to fresh and earthy, sweet and fruity, or classically floral. Their newest offering, Lotus Pear, is a fruity, floral scent that combines juicy pear and peach with the floral notes of rose, orange flower, jasmine, lotus flower, and gardenia.
The 7 Virtues’ sustainable perfumes are available in either 50ml spray bottles or 11ml glass rollerballs. Part of the proceeds from Lotus Pear goes to Days For Girls, an organization working to ensure menstrual care and educational opportunities for all.
All of the brand’s products are free from palm oil, SLS, parabens, phthalates, formaldehyde, synthetic colors, UV inhibitors, and sulfates. The natural oils used in the perfumes are ethically sourced from Afghanistan, Egypt, Haiti, India, Madagascar, Rwanda, and Sri Lanka, and where possible, they are Fair Trade certified.
The brand is Leaping Bunny and PETA-certified cruelty-free, and their Peace Perfumes are “Clean at Sephora” products. The 7 Virtues has also produced a best-selling empowerment book and an award-winning documentary about their social enterprise work. Customers can sample seven of the scents in the Peace Perfume Discovery Set, which also makes for an ethical gift option.
