Serious Skincare offers powerful and effective formulations that battle acne and aging skin but it’s not entirely cruelty-free.
Serious skincare is a US-based company that specializes in formulating skincare products. It offers a wide array of formulas that cater to different skin problems.
The company was formed by Jennifer Flavin-Stallone over two decades ago. It was originally intended to produce solutions for acne and related problems.
However, with time, the brand progressed into an all-encompassing skincare brand. With dedicated formulations and clinically proven results, the brand’s products are suitable for all skin types now.
This brings me to the big question which you all must be thinking about. IS IT CRUELTY-FREE and VEGAN? Well, I did my fair share of research and all the information that I found out about it is mentioned below.
Keep on reading to find out all about the brand.
Collections Offered by Serious Skincare
The brand offers a pretty wide and deep assortment of products that come in various categories. Here’s a brief introduction to all the collections offered by the company.
The Glycolic range by the brand offers products that improve the texture of skin by removing dullness, pigmentation, and roughness.
This range also stimulates the cellular turnover of your skin while unclogging your pores, which results in brightening up your complexion.
The products in this collection come in the form of cleansers, exfoliators, treatments, serums, and moisturizers.
This is the collection from which the company began its journey. This line targets acne problems of both young and adults, hence the name “continuously clear”.
This range offers products that should be used step-wise for obtaining the optimum results. The products contain cleansers, acne treatments, and moisturizers.
As the name suggests, this collection contains formulations that are enriched with vitamin C. This line helps battle the signs of aging with the antioxidant properties of Vitamin C.
In addition, this patented line also gets rid of pigmentation while improving skin elasticity. This range also contains cleansers, exfoliating products, serums, moisturizers, eye treatments, and body/face treatments.
This line offers several sub-collections that are clinically formulated to address countless skin problems. As evident from the name, each collection under this range uses unique formulations for ensuring promising results.
The sub-collections under this range include:
- Instant-Fixes – for quick and effective treatment of aging skin problems.
- Absolutes – include serums with concentrated formulations to target particular age-related issues.
- Black Pearl – Combines amino acids, cell stimulators, and other natural extracts to improve skin health.
- Creamerum – offers an amalgam of cream and serum with numerous active ingredients to provide deep hydration to the skin.
- Targeted Treatment – contains products that target specific skin problems.
- Ultra-Mare – offers products that contain the goodness of marine and earth, which help rejuvenate and revitalize your skin.
- Ingestible beauty – offers edible supplements for maintaining your beauty and health.
- Tools – Needless to say, it offers tools and equipment for easy application of the products.
This line offers products that help battle and reverse the signs of aging from your skin. The patented formula in this collection successfully restores the lost elasticity of your skin while providing a natural lift.
This range is again targeted toward skin aging problems but with a different formula that contains Retinol. This potent ingredient produces extraordinary results in a very short period.
This collection helps revive extremely dry and flaky skin with the help of olive oil. The products in this line contain cosmetic-grade olive oil that imitates your skin’s natural emollients.
This collection includes body butter, moisture replenishing oils, facial moisturizers, and facial creams.
Is Serious Skincare Cruelty-Free?
To know if a company is cruelty-free, you must ensure that it:
- Doesn’t test its ingredients or finished products on animals.
- Doesn’t do animal testing during the production phases.
- Doesn’t hire or allow a third party to carry on with animal trials.
- Doesn’t sell in countries where animal experimentation is legally required, like mainland China.
Now the problem with Serious Skincare is that it hasn’t put forward its take on animal testing anywhere. The brand hasn’t mentioned its quality assurance procedures and whether they require animal trials or not.
However, one thing that I found out is that it doesn’t sell its products in mainland China. In fact, the company only sells in the USA.
This could mean that the company is cruelty-free, but I can’t say this with assurance. So, I think it’s better to stay away from Serious Skincare until we know for sure.
The company is pretty confident about its products and their efficacy. Considering the plethora of positive customer reviews on the brand’s products, I understand where this confidence is coming from.
To take it one step ahead, the brand offers a full money-back guarantee on all of its products within one month.
Is Serious Skincare Vegan?
Serious Skincare uses a mixture of both natural and synthetic ingredients. The brand doesn’t focus on any specific key ingredient but uses a blend of different ones in its formulations.
The brand hasn’t mentioned anywhere if its products are vegan or not. But, it provides the full list of ingredients for every single product.
While the majority of its ingredients seem fine, I found out that the company uses glycerin in several of its products.
Now, the thing with glycerin is that it can be obtained from either animal or plant-based resources. But, the problem is that none of the labels mention if this glycerin is vegan or not.
The ambiguity by the brand regarding the source of ingredients leads me to believe it might not be entirely vegan.
Is Serious Skincare Ethical?
Again, the company hasn’t published its ethical code of conduct and labor safeguarding policies. This makes people like you and me dubious.
Besides, the mere facts that it’s possibly non-vegan and non-cruelty-free are enough reasons for me to consider it an unethical company.
Cruelty-Free Alternatives to Serious Skincare
I say, why go for something doubtful when you can have excellent products that are guaranteed cruelty-free and vegan? That’s why I am giving you several alternatives that you can happily use without any remorse.