It’s helpful to know what we’re up against in regards to fast fashion as we continue to support the fashion industry to move toward a more equitable and green future.
Fast fashion is a design, manufacturing, and marketing strategy that focuses on producing large quantities of apparel in a short amount of time.
In order to offer low-cost styles to the end consumer, fast fashion clothing manufacturers use style imitation and low-quality materials (such as synthetic fabrics).
These low-cost, trendy items have sparked an industry-wide tendency toward excessive consumption. As a result, the environment, laborers, animals, and, eventually, consumers’ wallets are harmed.
Because fast fashion has become so embedded in our culture, new businesses emerge on a regular basis, making it difficult to determine which ones are worth shopping from.
However, aside from the widely acknowledged ethical difficulties, these low-cost, attractive clothes come at a cost.
Cotton use, water used in textile dyeing and washing, and apparel with a short lifespan, such as fast-fashion clothing that is only meant to be worn ten times before being thrown, are just a few of the dirty practices in the fashion business.
It’s been customary for stores to keep a massive supply of goods on hand at all times, ensuring that companies don’t run out of clothes.
These companies can generate new, attractive looks monthly, if not daily, by mimicking streetwear and fashion week trends when they emerge in real-time.
The brands may then stock vast numbers of apparel, ensuring that shoppers never run out of options.
Fast-fashion manufacturing provides a lot to be desired, and products are frequently discarded after only a few wears.
The same hurry that knocks quality out the window maintains these outfits’ prices extraordinarily low.
In order to increase awareness regarding fast fashion brands and their harmful practices, let us take a look at a British brand Motel Rocks which now goes by just Motel.
Who is Motel Rocks owned by?
Motel’s website provides remarkably little information about who founded the company, except for the fact that it was based after the company’s founders embarked on a road journey of freedom, discovery, and enjoyment throughout the west coast of America.
In truth, white British businesspeople William and Peter Giles established Motel in 1999 as a supplier for low-cost apparel. Since then, the brand has expanded into an electronic fast-fashion retailer.
The Motel designers were inspired by the quirky vintage shops, and numerous thrift stores sprinkled along the Californian coastline.
They set out to bring similar designs to the British customer, carving out a distinct niche in the industry.
The motel is currently a famous British fashion company known for its unusual prints, form-fitting designs, and trend-setting styles, which are adored by fashionistas, style icons, and celebrities all over the world.
Is Motel Rocks a fast-fashion brand?
Yes, Motel Rocks or Motel is a fast-fashion brand.
According to Peter Giles’ LinkedIn profile, new Motel lines are released weekly, putting them at the vanguard of fast fashion.
There is even a video of Motel Rocks founder Peter Giles stating that they create 11 seasons per year, and what sets their brand apart is the speed at which they make their products.
You can find his statement here: Peter Giles – Motel Founder
Motel Rocks has set its production factories in Indonesia, where it exploits cheap labor for its production cycles.
Employees and competitors have referred to Motel Rocks as an unethical, immoral, and evil company.
On the other hand, they are recognized as a forward-thinking organization that is not afraid to take risks and think outside the box in order to thrive.
Motel Rocks puts out new clothing designs and items every month. Their innovation lies in the speed of their production cycles, as stated by their founder.
Production speed and hiring cheap labor are the hallmarks of a fast-fashion brand.
Is fast fashion ethical?
Thanks to fast fashion firms, trends shift quicker than ever before, and clothing is becoming more affordable than is ethically possible.
While there used to be four fashion seasons per year, retailers such as Zara and Forever 21 now offer up to 52 “micro-seasons” per year.
Worse, these businesses rely on immoral business methods and modern slave labour to keep prices down and earnings high.
Fashion is the world’s second-most polluting industry (behind only oil), and fast fashion is a significant contributor to the problem.
Fast fashion does have some advantages. Thanks to fast fashion, people may now have the clothes they want when they want them.
It has also reduced the cost of clothing—not just any clothing, but inventive, imaginative, and beautiful apparel.
Being “well-dressed” and having a vast wardrobe, the newest look is no longer exclusive to the wealthy and famous.
However, fast fashion has an impact on the health of both customers and garment workers, in addition to the environment.
Today’s clothing contains harmful substances, including benzothiazole, which has been linked to a variety of cancers and respiratory problems.
Because our skin is the body’s most significant organ, wearing these shoddy garments might be hazardous to our health.
Fast fashion causes a slew of problems that make it more troublesome than helpful. This industry leads to global warming, pesticide contamination, and massive trash production.
It is high time that we once again moved back to slow and sustainable fashion.