Empowering women through fashion is what Misguided does best!
But is the fashion industry as a whole, empowering women? The answer, unfortunately, is no.
The fast fashion industry is one of the most harmful industries to women – both in terms of the working conditions of those who make our clothes and how it encourages us to view and treat our bodies.
So, is Misguided a fast fashion brand that focuses on empowering women part of the problem or part of the solution?
The truth is, it’s a little bit of both.
On the one hand, Misguided empowers women by providing them with affordable and stylish clothing options.
On the other hand, the company is contributing to the very problem it’s trying to solve.
Thus, let’s know more about what secrets the company is hiding from those who genuinely love the brand!
Does Misguided Use Fast Fashion?
Yes and no!
The company does produce clothing quickly and cheaply to meet the demands of its trend-focused customer base.
However, they also offer slower, more sustainable options for those interested in investing in quality over quantity.
So, while Misguided is technically a fast-fashion brand, they are not exclusively a fast-fashion brand.
It has factories all around the globe, yet, it promises to follow ethical activities that include treating its labourers fairly.
But, down the supply chain, it isn’t always possible to keep a strict check on the suppliers and tiers, and so there is a high chance that the company is indirectly part of the dirty work that happens in the name of fashion.
Is Misguided Ethical?
This is a tricky question because, as we’ve seen, the company is doing some things right and some wrong.
On the plus side, Misguided is committed to empowering women through fashion.
They offer a wide range of sizes and styles to accommodate different body types and celebrate diversity in all forms.
The company is also transparent about its supply chain and working conditions.
Moreover, they have a page on their website devoted to social responsibility and openly discuss the challenges they face in operating ethically.
On the negative side, Misguided is part of the fast fashion industry, which is notoriously unethical. Fast fashion brands are known for poor working conditions, low wages, and environmental destruction.
So, while Misguided is trying to do some good, they are also contributing to the very problem they’re trying to solve.
Is Misguided Environment-friendly?
It is hard to say since the company isn’t vocal about sustainability and its practices.
We do not have proof that the company is using sustainable practices or materials, but we also cannot be sure that it isn’t.
We know that the company is part of the fast fashion industry, which is notoriously unsustainable. Fast fashion brands produce a lot of clothing very quickly and cheaply, often at the expense of the environment.
So, while Misguided may not be the most sustainable brand out there, they are not the worst either.
Where Does Misguided Make Their Clothes?
Misguided designs its clothes and gets them made through multiple factories spread across the globe.
India, Bangladesh, Romania, etc are some of the names that come up as the probable places where the clothes might be manufactured.
The company has a team of designers who work together to create the latest trends. Moreover, they also collaborate with external designers and celebrities to create exclusive collections.
Does Misguided Use Child Labour?
Although the company denies all allegations of using child labour directly in its factories since it outsources the work, it is hard to be sure about the working and living conditions of the labourers.
What Does the Brand Offer?
The brand focuses on providing its customers with the latest trends at an affordable price.
It offers a wide range of clothing items for women and children. Moreover, the company also sells shoes, accessories, and beauty products.
Why Should You opt for an Ethical Fashion Brand?
There are many reasons to choose an ethical fashion brand over a fast-fashion brand.
Here are just a few:
1. Ethical brands are usually more sustainable.
2. They often offer better working conditions for their employees.
3. They are less likely to use child labour or forced labour in their supply chains.
4. They are often more transparent about their business practices.
5. Ethical brands typically have a lower impact on the environment.
Should You Buy from Misguided?
If you are looking for an affordable, trendy brand that is transparent about its business practices and offers a wide range of sizes and styles, then Misguided may be a good option for you.
However, if you are looking for a sustainable or ethical brand, there are better options out there.
But since the company has a strict policy against modern slavery, we are sure that the working conditions of the labourers are not that bad.
So, if you want to buy from Misguided, go ahead! Just be sure to do your research first.