Fortunately, Lounge Underwear is not fast fashion! This means that they don’t release new products every other week.
Instead, they make sure to work on the quality of the products to ensure that they are selling what’s best for the customers.
There are so many problems with fast fashion. It continues to negatively impact our environment. People have started becoming more conscious of climate change.
Therefore, they’ve also started to modify their way of living, in order to help reverse the damages caused by our actions to our ecosystem.
One way people take action is by avoiding brands that are contributing to this destruction chain. This is why shoppers have the right to know what brands are up to.
For that reason, I’m here to help! In this article, I’ll be highlighting whether the brand, Lounge Underwear, is fast fashion or not.
So let’s dive right in!
Is Lounge Underwear really fast fashion?
No, Lounge Underwear is not a fast-fashion brand! They’ve made a clear statement about this on their website as well.
They go on to claim that they put in the time and effort to design beautiful products for their loyal customers.
This news is a sigh of relief for so many people who are continuously trying to help the environment.
Lounge Underwear is an online retailer which was founded in 2016. The co-founders, Dan and Mel, began this journey in their living rooms.
They went on to launch this brand officially and their aim was to expand the creation of lounge apparel. This brand is based in Solihull, England.
The founders grew this brand using modern marketing techniques. The brand is featured at number five on The Sunday Times Virgin Atlantic Fast Track 100 league table.
While fast fashion brands offer customers the opportunity to buy new and trendy clothes at affordable prices, they’re still part of the problem.
The clothes produced in sheer bulk end up as waste in landfills. As they’re made using cheap raw materials, they aren’t durable or sustainable either.
Therefore, they don’t biodegrade and stay on the core of the planet for several years.
Not only that, but fast fashion has an impact on the ecosystem through its carbon emissions. The fashion industry is accountable for 10% of global CO2 emissions every year.
However, Lounge Underwear has no reason to worry about this, as it’s not a fast-fashion brand.
Is Lounge Underwear an ethical brand?
Lounge Underwear can be regarded as an ethical brand. Many factors are taken into consideration for a brand to be qualified as an ethical one.
The main aim of ethical brands is to make sure that their practices aren’t harming humans, animals, or the environment.
Ethical brands are made of values, strategies as well as actions that can be perceived as morally correct.
As this brand is not a fast fashion one, it can be seen as an ethical brand. They are committed to the safety of humans and the environment.
As far as being cruelty-free is concerned, there is not much information about this brand online. After a lot of research, I had no luck!
For this reason, the brand can’t come under the cruelty-free umbrella. This might make customers doubt its ethical status.
However, in terms of sustainability, Lounge Underwear has taken several steps in the right direction. Keep reading to find out more about their sustainable practices.
Moreover, I believe that a brand also qualifies as an ethical one if they’re transparent about its practices. You can find most of the information about this brand on its website, which is amazing!
They also have several pages which provide information on how they’re committed to helping the ecosystem survive.
This goes to show that they have nothing to hide and also helps them build a trustworthy rapport with the customers.
Is Lounge Underwear a sustainable brand?
Yes, this brand is definitely a sustainable one! There are many reasons why this brand qualifies as a sustainable brand. Let’s take a look at these factors in detail.
Firstly, it’s a carbon-neutral company. They’ve used carbon offsetting and its methodology to offset a hundred percent of their carbon footprint.
They achieved this by launching environmental projects that they’re passionate about.
For instance, one of their projects is related to renewable energy and is being hosted in China. Another one of their projects is in regards to afforestation and is being hosted in India.
Moreover, they’re constantly coming up with new conscious designs which contain several sustainable properties. For example, their bamboo basic collection is part of this new sustainable line.
They also have packaging which is planet-friendly. This is because it’s made using recycled materials.
Lounge Underwear provides an entire breakdown of the percentage of recycled materials used. For instance, the packaging inserts, product bags, and swing tags are all made using 100% recycled materials.
Additionally, their gift boxes are also hundred percent sustainable and are made using FSC-certified materials. Their goal by 2022 is to have further reduced plastic consumption by 28%.
They go on to provide information on what the next steps are going to be. They claim that they’re going to make everything sustainable and also reduce shipping.
The brand’s ethical ethos is that it wants to do the right thing and believes that it is crucial to help the environment.
Not only is this brand sustainable, but it is so ethical because it dedicated an entire page on its website for information regarding its sustainable practices.
Final Thoughts
In a world filled with cruelty, it is essential that we start supporting brands that are consciously making an effort to minimize their impact on the environment.
One such eco-friendly brand is Lounge Underwear. This brand provides a range of clothing that is made using ethically sourced and sustainable materials.
It makes sure to give time and effort to each of its products which will help ensure that it’s the best quality for its customers.
I hope that this article answered all your questions regarding the brand Lounge underwear!
