Kiss+ is primarily a nail brand. Later on, officials introduced beauty and skincare products. Now the brand offers a complete range of salon products.
Kiss is similar to other cosmetics brands, but this brand’s variety of products is vast compared to the rest of the makeup brands.
When a brand offers such a great variety of beauty products, its involvement in animal cruelty seems obvious.
Beauty product brands are one of the significant culprits of animal cruelty. Such brands keep testing their products on animals to check the effects while the animals keep suffering from side effects.
However, the brand has claimed its products as cruelty-free. In the about section on the brand’s official website, the statement about being cruelty-free follows.
“JOAH is a skin-centric, socially conscious, 100% cruelty-free brand that promises never to disappoint, always a delight, and hopefully makes you smile”.
Does Kiss test its products on animals?
Probably yes, although there is no conclusive evidence about the brand committing Cruelty.
Still, the nature of the products suggests the brand’s involvement in Cruelty.
No makeup brand in the world is free of animal cruelty because beauty products contain high reactive ingredients.
Selling products containing high reactive ingredients without prior testing can be dangerous beyond imagination.
There is no better alternative for testing than animals because animals are innocent, dumb, and non-vocal against violence and Cruelty.
Therefore brands think it’s their undeclared right to exploit animals.
How Long has Kiss been Cruelty-Free?
Kiss has been operating since 1988, and at first, it was just a nail brand. The main products were artificial nails, acrylic nails, lashes, etc.
When the brand gained fame, officials introduced more products like beauty and skincare products.
Until the brand was selling nails, it was cruelty-free. Since the brand stepped into skincare and cosmetics lines, it has never remained cruelty-free.
It took Kiss almost 5 to 10 years, from being just a nail brand to a complete salon brand.
However, Kiss was cruelty-free in its initial days. By the late 90s or at the beginning of the 21st century, it started testing its products on animals.
Is Kiss selling in China?
Kiss is a global brand. Its products are sold in more than 100 countries. Being a global brand Kiss has physical stores in almost every major city globally.
However, it is unclear if the brand has any physical stores in mainland China.
Still, the products of Kiss are sold in China through e-commerce websites like Alibaba and AliExpress.
Selling online products in China doesn’t require prior testing of products on animals. Whereas for selling physically in China, brands must test the products on animals to check the effects.
What are the Key Cruelty-free products of Kiss?
Kiss is a globally acclaimed cosmetics brand, but it was just a nail brand before this. However, nail products are mostly cruelty-free as compared to cosmetics.
Therefore the brand also has some genuinely cruelty-free products.
Here a few products of the brand Kiss are listed in the cruelty-free category.
- Kiss Voguish Fantasy Nails
- Kiss Salon color Toenails
- Limited edition Pride lashes
- Brown Down To Me
Is Kiss a Vegan-Friendly Brand?
The officials have claimed this brand to be vegan friendly like most cosmetics brands, but the nature of products manufactured by this brand tells another story.
All the beauty products contain animal ingredients in one or either way. According to scientific research, cosmetics and skincare products have more than 20 animal ingredients.
The major constituents of cosmetics are glycerin, gluten shark liver oil, lanolin, alkanes, fats, bio-oils, and other carbohydrates.
Nonveg ingredients are a must for beauty products to deliver effective results.
That’s why no beauty products brand manufactures vegan-friendly products; otherwise, the brand would need to compromise on the effective results.
Are the Kiss products vegetarian?
Primarily not. Although products manufactured by Kiss do contain veg ingredients like fruits, green vegetables, plants, and herbs, still the products are not vegetarian due to animal ingredients.
Fake nails, lashes, acrylic nails, and other products may be entirely veg products, but lipsticks, foundations, serums, etc., cannot be vegan.
However, the brand has also not stated itself as a vegan-friendly brand.
Therefore it can be assumed the brand does manufacture nonvegan products that include animal ingredients.
Is Kiss an ethical brand?
It was utterly ethical if Kiss had remained only a nail brand, but manufacturing cosmetics is suspicious.
However, there is nothing wrong with selling beauty products but the ingredients included in beauty products are questionable.
From 1989 till 1999, Kiss has been genuinely ethical. During that time, only nail products were manufactured and sold.
Just before the start of the 21st century, Kiss has steeped into the Cosmetics line, and the story hasn’t remained the same since then.
Thorough research on the brand suggests that Kiss is also involved in unethical practices like animal cruelty like most other cosmetics brands.
What are the cruelty-free and vegan-friendly alternatives of Kiss?
The Kiss was supposed to be a cruelty-free, vegan-friendly brand as millions of customers expect no cruelty from the brand.
However, the brand is unethical, but it doesn’t mean that every cosmetics brand is cruel. Therefore we have gathered a list of some ethical brands so the readers can go for better alternatives.
List of Probably Cruelty-Free Brands