I.AM.GIA is an Australian fashion brand that was founded in 2017. I.AM.GIA is immensely popular on Instagram for its clothing items.
I.AM.GIA has also collaborated with the biggest names in the fashion industry such as Bella Hadid, Kylie Jenner, Selena Gomez, etc.
However, is I.AM.GIA a Fast Fashion brand? Is I.AM.GIA sustainable i.e. is it taking any steps to reduce its environmental impacts?
Moreover, where do I.AM.GIA get its clothing from? Also, is I.AM.GIA ethical?
In this article, we have tried to provide all of the answers to the queries you might have about the ethics, morals, and policies of I.AM.GIA. Keep on reading to find out!
About I.AM.GIA
I.AM.GIA is an Australian-based fashion brand that was founded in May 2017 by two sisters; Alana Pallister and Stevie Cox.
The name ‘GIA’ was inspired by Gia Carangi who was one of the earliest people that were given the title of supermodel.
I.AM.GIA got popular due to its effective social media marketing strategies. I.AM.GIA has 1.2M followers on Instagram.
I.AM.GIA also caught the public’s attention when famous models of the fashion industries wore its clothing. These models include Bella Hadid, Kylie Jenner, Selena Gomez, Emily Ratajkowski, Ariana Grande and many others.
In an interview, Alana Pallister mentions the purpose of creating I.AM.GIA, she said;
“The concept behind Gia was to create a character that every woman could embody and feel empowered by,”
There are several clothing items of I.AM.GIA such as
However, they are mostly famous for their cargo pants, snakeskin boots, and corsets.
What Is Fast Fashion?
Fast Fashion is a relatively new term. However many brands are adopting the model of Fast Fashion. To understand the meaning of Fast Fashion, let’s have a look at how a dictionary describes it;
“the reproduction of highly fashionable clothes at high speed and low cost.”
To make it more simple, Fast Fashion refers to the transition of clothing trends from catwalks and social media to clothing stores.
There are three elements of Fast Fashion i.e. fast, trendy, and cheap clothing.
Fast Fashion provides trendy and cheap clothing that lasts for a short time. That is why this model is effective for many brands as it’s profitable. People buy more items that are in trend and are cheap.
However, there are several drawbacks to the Fast Fashion industry. The Fast Fashion industry has caused many issues related to workers’ ethics, the environment, and society in general.
85% of the garment workers are underpaid. They are not even given the minimum wages and are forced to work for 12-16 hours a day in extreme conditions.
Some Fast Fashion brands work in sweatshops where workers are forced to work in inhumane conditions. In some cases, they are tortured and are not even paid.
Now if we talk about the environmental impacts, UNEP reported that the Fashion industry is the second biggest consumer of water and 8-10% of global carbon emission is caused by the fashion industry.
Fast Fashion brands can’t sell every single clothing item they produce. So unsold clothes are mostly thrown away. These clothes end up in landfills and cause land pollution.
Is I.AM.GIA Fast Fashion?
No, I.AM.GIA is not Fast Fashion.
In an interview, Alana Pallister said that their team doesn’t do the trend research, which means they don’t follow the trends.
When I.AM.GIA was started, the company planned to launch four capsules a year. However, they release more clothes now.
Is I.AM.GIA Sustainable?
The sustainability approach of I.AM.GIA is not clear.
I.AM.GIA has not provided much information about their eco-friendly approaches.
They haven’t provided much information about the amount of carbon emitted while manufacturing their products.
I.AM.GIA has also not mentioned anything about its water usage or the steps it might have taken to reduce this wastage.
Where Does I.AM.GIA Get Its Clothing From?
The clothing of I.AM.GIA is made in the factories in Hong Kong.
I.AM.GIA has not provided any information about its manufacturers on their website. However, in an interview, the founder mentioned that they produce their clothes in the factories in Hong Kong.
I.AM.GIA also has not talked about their worker’s ethics and policies they might have to protect the rights of workers who are working in the factories of Hong Kong.
Is I.AM.GIA Ethical?
Ethics of I.AM.GIA are uncertain.
Again, I.AM.GIA is not publicly open about its policies. In short, I.AM.GIA is not a transparent brand.
They have not talked about the policies they might have regarding their garment workers. They also have not talked about diversity.
They also haven’t taken any steps to reduce their environmental impacts.
Conclusion:
I.AM.GIA is an Australian fashion brand that was started in 2017 by two sisters. This brand is inspired by the supermodel Gia Carangi.
I.AM.GIA initially planned to launch 4 capsules per year. However, now they launch more products in a year.
I.AM.GIA is not publicly open about its policies. They haven’t mentioned anything about its environmental and ethical policies.
