The world of beauty and personal care is a competitive one. To sell products, brands come up with unique marketing strategies.
One such strategy that has gained traction recently is the “cruelty-free” label. Many personal care brands are now advertising themselves as cruelty-free, implying that their competitors test on animals.
But do you know if Human Heart Nature is cruelty-free? Are any of its products vegan? Do you know if it uses animal byproducts?
If not, read on for more information about these things so you can make an informed decision when buying their products next time. You will also learn if Human Heart Nature passes the test for being cruelty-free.
What Does It Mean to Be Cruelty-Free?
To be cruelty-free means that a company does not conduct animal testing during the production of its products. Moreover, they will not hire any labs that conduct animal testing on their behalf.
However, cruelty-free does not imply that the products are made from synthetic ingredients. Rather, it means that the products are not tested on animals.
Generally, cruelty-free brands can be plant-based, use synthetic ingredients, or combine both. Even the brands using animal-sourced ingredients in products can also be cruelty-free.
Why Does A Company Claim to Be Cruelty-Free?
There are several reasons why a company might want to market itself as cruelty-free.
First, the cruelty-free claim could be a marketing strategy to create a sense of trust amongst their customers. This is especially important for health products like personal care items, which people use daily.
Cruelty-free brands are also marketing themselves as a form of social activism. They want to spread a message of compassion towards animals.
Furthermore, they intend to inform their customers about the cruelty in laboratories where animals are tested.
About Human Heart Nature
A Filipino personal care brand, Human Heart Nature takes pride in serving its customers with organic, cruelty-free, and affordable products.
Every product is manufactured in the company’s own regulated Lab. Here natural ingredients are carefully selected, rigorously tested, and then blended to form a genuine personal care product.
You can find every personal care item from cosmetics, facial care, bath items, home, lifestyle, and even pet care. These products are safe for adults as well as babies.
Is Human Heart Nature Cruelty-Free?
To begin with, Human Heart Nature is 100% Cruelty-free. The brand is PETA certified for being a company that does not conduct animal testing.
The brand claims that it does not test products and ingredients on animals at any manufacturing stage. Moreover, no third party or distributor is allowed by the company to conduct animal cruelty on its behalf.
Human Heart Nature is also the Philippines’ first and only brand that has signed PETA’s statement of assurance against animal testing.
Is the Brand Vegan Friendly?
Most of Human Heart Nature’s products are vegan. However, there are a few that have animal-sourced ingredients.
Therefore, Human Heart Nature is not 100% vegan in true essence.
But is it vegan-friendly?
Yes, the company is highly suitable for pro-vegans too. You can find a full list of vegan products on the company’s website.
For instance, the company does not use carmine in any of its lipsticks, which most cosmetics brands still use. Carmine is manufactured from the crushed bodies of small insects for obtaining bright pink and vivid red lipstick shades.
While some of Human Heart Nature’s products are not vegan, we can confirm that they are cruelty-free.
Is Human Heart Nature Ethical?
The brand shows a true reflection of high positive and ethical principles. It has been clean from animal cruelty for over a decade now.
Some of the products offered by Human Nature are indeed animal-sourced. However, they still don’t contain ingredients that are obtained through killing or hurting a living organism.
For instance, carmine is a special ingredient used by almost every cosmetics brand in lipsticks. But Human Heart Nature does not use it because killing innocent small insects can only source it.
Is It Eco-Friendly and Sustainable?
Eco-friendliness is another clear evidence of a company’s ethics that show how much it cares for our mother earth.
Human Nature is a participant of an international non-profit organization called Natural Products Association (NPA). Primarily, NPA is concerned with promoting organic manufacturing practices among brands to protect consumers’ health and the environment.
NPA seal on the brand’s product is a testament to its compliance with the NPA’s Standard for Personal Care items.
This seal is only given if a brand fulfills all the requirements, such as having organic ingredients, safety, responsibility, and sustainability.
Should You Go Cruelty-Free?
Being cruelty-free is a great start. However, it’s important to note that it’s primarily a marketing strategy. It doesn’t always mean that the product is made from all-natural, organic ingredients.
When you buy a cruelty-free product, you are supporting a company that does not hire third-party laboratories that test on animals. Also, these cruelty-free companies do not contract with suppliers who test on animals.
If you want to go cruelty-free, make sure that you read the ingredient list on the back of the product before buying.
It’s also a good idea to look for the cruelty-free bunny logo on the product’s packaging.
The world of beauty is a competitive one. Brands need to find unique ways to market themselves to their potential customers to stand out from the crowd.
One such strategy that’s gaining traction is the “cruelty-free” label.
The good news is that your favorite brand Human Heart Nature is 100% cruelty-free, vegan friendly, and environmentally amicable. However, vegans should look at the ingredients before buying the product to avoid non-veg products.