Gina Tricot is a women’s clothing company. Gina Tricot is a Swedish brand that was founded in 1977. The founders of Gina Tricot are Annette Appelqvist and Jorgen Appelqvist.
Gina Tricot is gaining a lot of popularity recently and many of its customers from all around the world want to know if Gina Tricot is also a fast fashion brand or not.
Fast fashion brands are often unethical brands that sell their products at a very low price.
Such brands are involved in many unethical and unsustainable practices that are responsible for causing harm to our planet.
Fast fashion brands are polluting our environment and they offer trendy clothes that are manufactured poorly and unethically.
Many such fast fashion brands try to deceive their customers with empty words that are a bit hard to believe given the unethical actions of the brands that say the opposite.
Gina Tricot also has many characteristics of a fast-fashion brand and we can consider it a fast-fashion brand because of this.
Gina Tricot is believed to be a fast-fashion brand like the other the famous Swedish brand H&M. H&M is without a doubt one of the leading fast-fashion brands in the fashion industry.
Is Gina Tricot an Ethical and Sustainable Brand?
Gina Tricot has been catching the attention of many sustainable fashion consumers because of its efforts to become a sustainable brand.
So, let’s dig a little deeper to find out if Gina Tricot is truly a sustainable and ethical brand or not.
Gina Tricot is transparent enough about its sustainability policies and how it plans to become a truly sustainable brand. It is very appreciable of Gina Tricot to do so.
Fashion brands need to let their customers know about this information and how they manufacture their products. All fashion brands need to be transparent about their actions and policies.
Gina Tricot claims that it is trying its best to improve itself in every sector and it is constantly evolving itself to become a truly sustainable brand.
Gina Tricot says that it loves fashion and it wants to make the textile industry better by changing itself. Gina Tricot loves fashion and it is making efforts to protect it so it can keep doing what it loves without guilt.
Gina Tricot is determined to empower women and help them take charge of their lives. More than 90% of employees of Gina Tricot are women.
Gina Tricot wants to inspire and empower women with the clothing it offers and also by strengthening their rights. It wants women to feel confident and powerful.
Gina Tricot has a code of conduct and it is a must for all of its suppliers to sign this code of conduct too before they can start working with Gina Tricot.
Gina Tricot claims to make visits to its supply chains in different countries to make sure that its products are manufactured in a good work environment and made with materials that are not harmful in any way.
However, we are not sure if Gina Tricot is manufacturing its products in workplaces that are safe for its worker and if the health conditions are good enough for its workers.
Also, we are not sure if Gina Tricot does not use child labor or any kind of forced labor in its workplaces. There is no proof that it is paying legally fair wages to its workers either.
Gina Tricot states that it knows how the greenhouse gas emissions produced by its operations are impacting the climate and it is working to reduce the emissions by finding ways to be more sustainable.
Although, Gina Tricot is making efforts to reduce emissions it can still do better in the future to reduce the greenhouse gas emissions produced by its operations.
Gina Tricot is also working to improve the water environment. It is trying to reduce the usage of water and promote the sustainable use of water which is a considerable move of Gina Tricot as a fashion company.
Gina Tricot is also aware of the insane production of waste and how most of the clothes end up in landfills. To solve this problem Gina Tricot started working with Re:newcell and donated its textile waste to Re:newcell.
Gina Tricot might not be a truly sustainable and ethical brand as still have many shortcomings but we can say that is on its way to becoming a sustainable and ethical brand.
Do Gina Tricot Tests on Animals?
The makeup products and cosmetics of Gina Tricot are not tested on animals as claimed by the brand itself. Gina Tricot has an animal welfare policy aligned with the five freedoms.
Gina Tricot is using sustainable materials to make its garments but they are still not made of 100% sustainable materials. It is planning to make all of its garments from sustainable materials by 2028.
Gina Tricot does not use fur, angora, cashmere, bone content, and horn content in its products. It also does not use leather and down that did not come from animals reared for meat production.