Dangerfield is an Australian company that was founded in 1986. Dangerfield sells classy yet modern clothes. They mainly focus on vintage clothing.
However, is Dangerfield a Fast Fashion brand? Is Dangerfield eco-friendly i.e. have they taken any steps to reduce their impacts on the environment?
Moreover, is Dangerfield an ethical brand? Also which company owns Dangerfield?
We have tried to answer all of the queries you might have about the ethics and policies of Dangerfield. Keep on reading to find out!
About Dangerfield
Dangerfield is an Australian fashion brand that sells vintage yet classy clothing. Dangerfield was founded in 1986. Now Dangerfield is owned by Factory X.
Dangerfield sells classy yet modern clothing. They blend vintage-style clothing with modern or street-style fashion. This makes Dangerfield a unique brand in the world of so many clothing brands.
Dangerfield sells online and also has several stores in different cities in Australia and New Zealand.
Dangerfield sells clothes such as tops, dresses, knitwear, skirts, cardigans, jackets, etc for women. For men, the clothing category includes shorts, shirts, tees, jumpers, jackets, coats, etc.
Dangerfield also has dresses, tops, bottoms, coats, etc for kids. They also have accessories such as bags, jewelry, socks, sunglasses, hats, etc.
What Is Fast Fashion?
Fast Fashion is a relatively new term. Many brands are using the model of Fast Fashion.
Brands that follow the model of Fast Fashion make clothes that are cheap and trendy. Because these clothes are cheap, they can only be used for a short time.
In simple words, Fast Fashion is the transition of clothing trends from catwalks and social media to different clothing stores.
These clothes have three elements; they are cheap, new, and trendy.
These clothes are made in large quantities and many people buy these clothes as they are cheap and trendy. As a result, brands earn more profit.
However, many harms are caused by the Fast Fashion industry. These are mostly environmental, ethical, and social harms. Some of these are described below;
- 85% of the garment workers are underpaid and they are forced to work for 12-16 hours a day in inhumane conditions.
- Many Fast Fashion brands work in sweatshops, where people are forced to work for hours with little or no pay.
- According to UNEP (United Nations Environmental Program), the Fashion industry is the second biggest consumer of water and causes 8-10 per cent of global carbon emissions. This is because for growing enough cotton to manufacture one pair of jeans, 7200 liters of water is required. The fast Fashion industry requires more and more clothes so a lot of water is wasted.
- Unsold clothes are mostly thrown away by the brands which can cause land pollution.
Is Dangerfield Fast Fashion?
No, Dangerfield is not a Fast Fashion brand.
Dangerfield has classy yet street-style clothing. They sell vintage clothes that are blended with modern style.
Is Dangerfield Environmentally Friendly?
Dangerfield is not a 100% eco-friendly brand, however, they are taking steps to reduce their harmful impacts on the environment.
They have mentioned on their website that they support the Paris Agreement. The goal of the Paris agreement is to limit global warming and the increase in temperature.
Dangerfield has set some goals that they want to achieve in the future. Here are some of the goals that might help them to be an eco-friendly brand.
- Use 100% eco-friendly material (by 2030) and has lesser impacts on the environment.
- Use 100% renewable energy by 2030.
- Remove the usage of coal power.
Is Dangerfield Ethical?
Yes, Dangerfield is an ethical brand.
An ethical brand does not only care about the profit that would be generated by its products, instead, they also focus on some values and ethics and take some social responsibilities.
If we talk about worker’s ethics, Dangerfield has mentioned that they fully pay their workers once the orders are completed. Dangerfield has an ethical sourcing policy. This policy includes labour rights and safe working conditions.
Dangerfield keeps a check and balance on their suppliers. If they find that a brand is involved in child labour, then Dangerfield makes sure that the children get educated. Dangerfield stops working with these brands until there is no child labour.
As we described earlier, Dangerfield supports the Paris Agreement and aims to reduce its environmental impacts by 2030. Hence Dangerfield is not a completely sustainable brand but it is taking some steps to be an eco-friendly brand.
When the pandemic hit the world, Dangerfield helped the community with their COVID fashion commitments. Dangerfield turned one of its clothing factories into factories that make masks.
Provided 9,000 free PPEs to their employees and manufactured more than 100,000 masks that were sold without earning a profit.
Which Company Owns Dangerfield?
Dangerfield is owned by Factory X.
Factory X is an Australian private company that owns brands such as Dangerfield, Princess Highway, Alannah Hill, Gorman, Revival, Jack London, etc.
Conclusion
Dangerfield is an Australian fashion brand that sells clothing, accessories, and shoes. Dangerfield sells products that are a blend of vintage and street style fashion.
Dangerfield is not a fast fashion brand. They are also taking some steps to reduce their environmental impacts. They are also famous for their COVID fashion commitment policy.
