I don’t know about you, but I love it when my purchase is good for the planet or supports a cause that I’m passionate about.

As a vegan, there are certain makeup brands I avoid because they are owned by companies that test on animals. 

I have seen many posts online asking whether oh k beauty is cruelty-free but there isn’t always a clear answer. 

So with my experience as a vegan cruelty-free blogger, I’d like to tell you the truth about oh k beauty.

Is oh k a Korean brand?

Launched in 2015, Oh K Beauty is a global brand that has quickly established itself as one of the most sought-after brands in the beauty industry. 

The company is known for its high-quality products that are sold at an affordable price point. 

This has enabled the brand to attract millions of customers worldwide through its online store.

The company’s success can be attributed to its unique business model which combines expertise from both the e-commerce and brick-and-mortar worlds to create a winning formula that delivers outstanding value to customers.

Is oh k cruelty-free?

Yes, Oh K! is cruelty-free. They do not test on animals and they do not have any animal derived ingredients in their products.

They are certified by PETA and are leaping bunnies.

However, they do use some synthetic fragrances and ingredients that may come from animal sources, so this is something to keep in mind if you are vegan or vegetarian.

They also have a few products with beeswax, which is an ingredient that some people may avoid because it can cause skin allergies.

Is it vegan-friendly?

The short answer is yes, but with some caveats.

I was surprised to see that many of their products contain animal-derived ingredients, including honey, beeswax, and caviar. 

They also sell products containing pearl powder, snail serum, and collagen – all of which are animal-derived.

They do have a few products that are vegan-friendly such as their lip glosses (which are not made with beeswax or carmine) and their makeup brushes (which are made with synthetic bristles).

What ingredients does Oh K use?

According to OH K’s official page, They are using Animal-derived ingredients such as Beeswax, Honey, Caviar, Snail serum, Pearl, and Collagen in some of their products. 

However, they also mentioned that they are working on being a completely vegan brand by substituting these ingredients.

They also have some Vegan products such as SOS Peel Off Clay Mask.

Does Oh k sell its products in China?

The short answer is no. oh K is a cruelty-free brand, and it does not sell in China.

The Leaping Bunny certification means that the company does not test on animals, does not use any animal ingredients or derivatives, and does not pay for any tests performed on animals by other companies.

Is it ethical?

The short answer is yes.

The long answer is that I’m Oh K is certified by Leaping Bunny, which means they have been inspected and found to have no animal testing. 

They also do not sell in China—a country where it is required to test on animals.

However, some of their products contain non-vegan ingredients. 

This may seem like a contradiction at first glance, but we’ve seen this before with other brands that are cruelty-free but still contain non-vegan ingredients (such as the brand Urban Decay). 

In this case, we think it’s important to remember that being cruelty-free does not mean being vegan—it just means that no animals were harmed in the process of testing their products.

Do Korean makeup brands test on animals?

The animal testing policy of a certain brand may vary depending on the country where it is produced. 

For example, if a product is manufactured in China and exported to Korea, it must be tested on animals in China before it can be sold in Korea. 

The same rule applies when products are exported from Korea to other countries.

Some Korean beauty brands are certified by PETA as cruelty-free for their no-animal-testing policies and practices. While others have not yet been certified by PETA or any other organisation.


Even though there are no rules In the cruelty free world as to what might be considered cruelty free and what might not, many companies find it easier to just say they are all cruelty free. 

Just read the ingredients, but that is sometimes easier said than done. 

If one or more of your favourite brands did not make this list and you wanted to know if they were cruelty free, don’t be afraid to ask them directly on their website or Facebook page.

However, there is reason to hope for change in the future. I hope that you find this article helpful in your decision to support cruelty-free brands.

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