Talking about high-end fashion and not mentioning Chanel is nothing short of sin!
The brand has been around for decades, inspiring people with its luxurious collections that are hard to miss out on!
However, is Chanel really worth the investment?
With fast fashion brands such as Zara and H&M dominating the market, it can be hard to justify spending so much money on just one piece of clothing.
So, what exactly is fast fashion?
It is a term used for designs that are quickly produced at a lower cost to keep up with the latest trends.
Now that we know what it is, let’s look at Chanel and see if it falls into this category.
Is Chanel Considered Fast Fashion?
Chanel was founded in 1909 by Gabrielle Chanel, also known as Coco Chanel.
The brand started as a millinery brand but soon expanded into other areas such as fashion, accessories, and fragrances.
Chanel is known for its timeless designs and high-quality materials.
The brand has always been on the higher end of the price spectrum, with most of its clothing costing over $1000.
This is due to the luxurious materials used and the intricate designs.
While Chanel may not be considered fast fashion, it is important to note that the brand has adapted to the ever-changing fashion landscape.
This shows that Chanel is willing to change without compromising its luxurious image.
Is Chanel Sustainable Fashion?
Sustainable fashion is a term used for clothing produced in a way that is environmentally and socially responsible.
This means that the materials used are sustainable, such as organic cotton, and that the workers are paid fair wages.
Chanel is not a completely sustainable brand, as most of its materials are not sustainable.
However, the brand is working on making some changes to become more sustainable.
The company promises to use natural ingredients for its perfumes and skincare line while being vigilant in choosing raw materials for the clothing range.
It also said that it would be using sustainably sourced materials, such as organic cotton, in the future.
While Chanel is not a completely sustainable brand, it takes some steps in the right direction.
Does Chanel Use Child Labour?
Chanel is a responsible brand that knows the importance of maintaining a good reputation through its practices and process.
The company has never been involved in child labour scandals and has always adhered to strict labour laws.
Chanel sources its materials from reputable suppliers who share the same commitment to protecting workers’ rights.
The brand also regularly audits its factories to ensure that they comply with all labour laws.
For this, Chanel ensures to carry out in-depth audit processes of the entire supply chain.
From these audits, they can verify and improve standards as needed.
As a result, Chanel can confidently say not to use child labour in its supply chain or production process.
The company is committed to ensuring that all workers are treated fairly and with respect and doesn’t support human trafficking and other illegal acts.
Is Chanel a Socially Responsible Brand?
Yes, it is!
Chanel is a brand that is committed to being socially responsible.
The company regularly donates to charities, supports different causes around saving black lives, empowering women and much more!
While the people love the brand for its exquisite designs, it too never forgets to pay back to society!
Is Chanel Ethical?
Yes, Chanel is an ethical brand but not completely.
The company has always been committed to being socially and environmentally responsible.
It has tried its best to switch to natural raw materials that have minimum impact on the environment and reduce wastage.
Moreover, the brand also treats its labour justly, is against child trafficking, and doesn’t involve suppliers that behave otherwise.
BUT, even though Chanel says to use natural ingredients in its products, where it gets its raw material for its clothing line is still unknown.
Hence, all we can say for now is your favourite luxury brand is somewhat ethical, and we are waiting for it to be completely transparent about its processes.
Chanel As a Slow Fashion Brand
As mentioned earlier, Chanel is a slow fashion brand.
Slow fashion is a term used for clothing made with quality in mind.
It is the opposite of fast fashion, designed to be cheap and disposable.
Slow fashion brands take the time to create well-made clothes that will stand the test of time.
It produces high-quality clothing that is made to last.
This means that the clothes are not designed to be worn for a season and then thrown away.
Instead, they are made to be timeless pieces that can be worn for years to come.
Luxury, fashion and Chanel are often used in the same sentence.
So, next time when you are thinking about spending good bucks on a luxury brand that is, to an extent, ethical and sustainable, Chanel will make the right choice!